ALLURE HOMME SPORT

Description

Jacques Polge, Chanel’s nose, re-interprets the concept of a multi-facetted construction that has proven its worth with Allure and Allure Homme. The fragrance aims to be fresher and more sensual, but more grounded at the same time. The opening is a crystal-clear new sensation expressed through a cocktail of aldehydes and an aquatic note. The scent preserves its woody, spicy strength, but with a much airier vetiver tone. White musks, amber and tonka bean deliver a new sensuality.

At a glance

A dynamic and sensual new encounter for men… to give body to a man’s allure.

History

Five years after the launch of the worldwide hit, Allure Homme, this new fragrance plunges us into a masculine universe with accents of sport and freedom. Allure Homme Sport proudly proclaims a new freshness, with a frank, luminous sensuality, like fresh air on naked skin. It’s no accident that the ads show a man sailing. Young, bare-chested, with a warm, natural seductiveness. Chanel even specifies that ‘Nothing is more sensual than doing what comes naturally’.

Range

Eau de Toilette 1.7 and 3.4 fl. oz.

Bottle

Inspired by the J12 watch, which Chanel describes as luxurious, athletic and laid-back all rolled into one, this new fragrance’s square bottle is simple and elegant. Where Allure was translucent, Allure Sport’s bottle is made from an opaque metallic-gray glass. The sporty feel comes from a black-rubber stopper ringed in metal. The word “sport” inscribed in red suggests strength, energy and speed. The words written in red and black are also on the box, which picks up the metallic-gray tones.