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A very fragrant spring 2012 at Guerlain

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Signorina

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  • For: Women
  • Created: 2011
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Acqua di Gioia by Armani

A green isle of welcoming freshness

Story

With Acqua di Gioia, Giorgio Armani presents a perfume whose name is like a feminine version of his best-selling men’s scent, Acqua di Gio. In Italian, gioia means both “joy” and “jewel”. This “eau de joie” as seen by the Italian designer was inspired by an image of lush, green tropical islands… “Farway isles” where Giorgio Armani likes to get away from it all, and where the warm rain and the sea spray blend to give birth to an essence that symbolizes the true soul of lush, fertile nature’. The fragrance, which explores the theme of the osmosis between women and nature, nestles in a clean, spare bottle with a ‘pure, organic design.’ The juice’s aqua green hue conveys a certain freshness. The fresh, feminine fragrance blends floral, fruity and green notes with hints of aquatic, sweet and woodsy scents.

Description

Everything from the perfume’s concept to its green-lagoon hue suggests the idea of lush greenery and water. Both tonalities are present in the fragrance, but in a soft way, and a bit in the background. Acqua di Gioia opens with a lively, crisp, somewhat exotic note, redolent of a blend of passion fruit and citrus. The heart is slightly aquatic, but with a feel that’s more fresh than frankly sea breeze. This very feminine and joyful fragrance presents woodsy, slightly sweet facets too. Designed by: IFF.

Range

Eau de Parfum 1, 1.7 and 3.4 oz.

Bottle

The thick glass “raindrop” or “beach pebble” bottle reveals an aqua-green juice. The round cap is in a darker shade of green.


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