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Prada’s first fragrant creation is a woodsy oriental composed by Max Gavarry and Carlos Benaïm (IFF). In accordance with Miuccia Prada’s wishes, it is a reinterpretation of traditional perfumery using the finest essences, made from flower absolutes (mimosa, rose) and wood (patchouli) over a base of sandalwood, benzoin and labdanum.

At a glance

The first perfume from Prada. An essence with allure, luxury and character.


In 2000, Italian luxury brand Prada – run with a master’s touch by the brilliant designer Miuccia Prada – took its first steps in the world of cosmetics with the launch of a range of ultra-selective skin-care products. Today the brand is launching its first fragrance, after three years of long and painstaking work. Faithful to the brand’s image in fashion and accessories, the scent is a thoughtful blend of design, tradition and innovation. With passion and attention to detail, this first olfactory creation reinterprets old-fashioned hits using the most noble perfumery ingredients. The overall effect – luxurious, authentic, and a shade retro, is surprising. A future classic?


Eau de Parfum, 1.7 and 2.7 fl. oz.; Eau de parfum Refillable spray edition, 2.7 fl. oz.; Eau de Parfum Intense Spray Edition, 1.7 fl. oz.; Moisturizing Body Lotion, 6.8 fl. oz.; Bath and Shower Gel, 6.8 fl. oz.


The bottle is a rectangle of glass embellished (in certain models) with an old-fashioned spray bulb. The colors used for the bottle and the packaging are powdery rose, plum and champagne. A powerful design and a style that –like Prada’s fashions – blends the modern and the traditional.

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