INVERSE for men

Description

The fresh oriental fragrance blends spices, frozen lavender, tonka bean, patchouli, cedarwood and a note of condensed milk. Perfumer : Christophe Raynaud, Givaudan

At a glance

Kylie unveils her first fragrance for men

History

Inverse is Kylie Minogue's first foray into the world of male fragrance. A fresh oriental scent, it encapsulates the dual characteristics of a modern man's complex personality, encompassing his intrinsic masculinity and his softer, more sensitive side. Kylie comments : "With Inverse, I wanted to celebrate the diversity of the opposite sex and create a fragrance for all these men I love. And yet, I also suspect that a woman will want to wear Inverse to appeal to a man with a fragrance they both find irresistible." Shot by William Baker, the print visual features the Spanish male model Andres Segura Velencoso… who is also Kylie’s boyfriend.

Range

Eau de Toilette 50 ml / 1.7 oz.

Bottle

The design strengthens the concept of duality with the label that is black on one side and white on the other side.