BOSS IN MOTION

Description

“A fresh, sensual and masculine blend, with the spontaneity of an active lifestyle.” This complex fragrance opens with a burst of freshness pairing sparkling citrus notes to a sprinkling of green accords. The heart note blends a combination of pink-pepper notes into an exotic composition of cinnamon and cardamom. Oriental vibrations dominate the drydown thanks to the scents of precious woods and musk.

At a glance

“Boss in motion,” “Energy by Boss,” is the signature of the new men’s scent from Hugo Boss. Intended for well-balanced, self-confident, happy men, incarnated by Franco-Swedish model/musician/student Julien Hedquist, the fragrance’s goal is to reveal the e

History

The new men’s fragrance from Hugo Boss is the reflection of a life-long passion for and commitment to an active lifestyle. Far from excessive bodybuilding or a quest for physical perfection, the goal here is exhilaration. Searching for the impulse that enlivens the spirit and challenges the body. Possessing the power to inspire the same energy for work, leisure or amorous encounters. Undeniably masculine and motivated by the pleasures of competition, the Boss in Motion man believes in his own possibilities, aims high and achieves his goals.