Two new men are becoming faces of fragrances: Fendi wil... Go
A signature scent for a modern man, Gucci BY GUCCI pour Homme echoes certain elements from the house’s heritage, like the silvery signature of Guccio Gucci, the house’s founder; the Gucci stripe and the horse bit. The ad campaign features American actor James Franco, the embodiment of today’s Gucci man, ‘elegant, cool, modern and contemporary, with a certain nonchalance’ in the words of the house’s artistic director, Frida Giannini
Presented as a modern woody-chypre eau de toilette, Gucci BY GUCCI pour Homme is softened with fresh notes like those of calone (an aquatic note), as well as floral ones, like violet. Waves of leather, amber and spices warm up the trail.
Eau de Toilette 1.7 and 3 fl. oz.; After Shave 1.7 and 3 fl. oz.; After Shave Balm 2.5 fl. oz.; Deo Spray 3.4 oz.; Deo Stick 2.6 oz.; All-Over Hair & Body Gel 6.8 fl. oz.
The heavy, gray glass bottle is topped with a cap accessorized with a horse’s bit.