Force

Description

At the opening, a citrus cocktail blending tart Key lime, zesty grapefruit, energetic and energizing citron and juicy mandarin orange offers energy and freshness. The more aromatic, aquatic heart pairs neroli with spicy cardamom, then with absinthe. The woody, virile trail guarantees the fragrance strength with dry, vigorous and textured woods like cedar and Haitian vetiver, warmed up with amber and patchouli. Perfumer: Bruno Jovanovic, IFF.

At a glance

A powerful freshness…

History

Force, Biotherm’s first men’s scent, was inspired by a key element at the base of the brand’s success: water. An ‘irresistibly attractive and perfectly mastered’ water, according to Biotherm. Water that men want to challenge, but in which they also find their strength, their force. The perfumer explains that ‘water both sustains the scent and allows the two poles to merges’: mental force and physical force. For the perfumer, mental force gives men the confidence necessary to acquire physical force. He used fresh, stimulating components to transmit the concept.

Range

Eau de Toilette 1.8 et 3.4 oz.; Shower Gel 6.8 oz.; Deodorant 5 oz.

Bottle

A smooth and sculptural barbell-like metallic bottle symbolizes a resolutely virile physical force.