2007 Creation
Woman Gender
Floral - Orange Tuberose Olfactory groups

Olfactory pyramid

Base Notes : Moss Accord
Perfume grade 5/5 Rate and comment perfume 2 Opinions
I am wearing it I wore it… It inspires me It doesn't inspire me


If roll-on has crisp fresh citrus top notes that dry to a romantic bouquet of white flowers, with warm earthy clear musk undertones.

At a glance

The cult following fragrance from hip Los Angeles boutique Apothia


The Apothia boutique at Fred Segal Los Angeles have long been favored by those in the know for their must-have makeup and beauty items. Their first fragrance, IF, is now a cult following fragrance which embodies the Southern Californian, and particularly Los Angeles hip fashion fragrance seekers. The cult scent of Gardenia and Pikaki flower is a LA landmark. IF’s creation process was unique: a hand picked group of women across the USA, selected via Apothia’s client on-line club members, including Los Angeles’ celebs like Drew Barrymore and Jennifer Garner, were asked to sample and give their feedback on different creations, and 8 months later, IF was born. IF is a hip, modern and elegant fragrance. Available from Apothia and select retailers such as Barneys New York.


Pure oil 0.33 oz ; Eau de Parfum 1.7 oz ; Body Lotion and Body Wash 8 oz ; Candle.


The packaging is pared down but elegant : a simple roll on bottle with an equally simple label ; the outer box features a white velvet soft finish with burnout silver lettering.

  • No rate for this perfume 09 february 2015

    La pyramide olfactive m'interpelle de par son originalité. Je serais curieuse de sentir ce que ce mélange pourrait donner. A tester par conséquent.

    Report abuse
  • No rate for this perfume 04 january 2015

    This seems so cool. I love the orange tuberose family and to mix it with grapefruit and yuzu seems amazing. I need a sample.

    Report abuse
    Be the first to comment this fragrance! Register or login to comment.