OSMOZ magazine

Hugo : an edition that will please music fans

18 march 2014

Hugo Boss collaborates with Kate Boy, Kasper Bjørke and Nina Kraviz for its limited edition dedicated to music. Each perfume has a code, to download three exclusive versions of songs by these artists. Watch the Hugo Man Music Edition TV ad with Jared Leto.

What do you think of this collaboration? Do you like this idea?

Iris Delambre

Iris Delambre

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Whenever a perfume is launched, I want to try it. To buy it? Not necessarily. I have dozens of perfume bottles. Hundreds? Well... it is possible. Perfumes are a passion, but when I do not smell, I write. I love to write. Write about perfumes? What a good idea! MY FIRST FRAGRANCE It was...

  • 21 march 2014

    Hugo Boss has a great idea to appeal to a younger audience of consumers and making it fun to see a commercial. Jared Leto looks great! I watched 2 of Nina Ricci's ads for La Tentation Le Nina. I loved the one with a white owl and white bushes as background for a lovely young lady. The other one, has a girl singing and she is definitely a teenager wanting attention, playful and a bit coy. Both are beautiful and good advertising for teenagers. They don't want it to be too nice. Teens don't want that.

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  • 18 march 2014

    Le parfum et la musique ont en commun les notes, les accords. Une fragrance est souvent décrite comme une partition. Cette idée d'édition pour les fans de musique ne me séduit pas... ceci dit, il en faut pour tous les goûts et pourquoi pas après tout ?

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