Two new men are becoming faces of fragrances: Fendi wil... Go
Calabrian citron, neroli
buffalo grass, sycamore wood, cedar
patchouli, amber plant, vanilla pulp
Conceived to become the designer’s next classic fragrance for men, Lui projects a combination of simplicity and authenticity. The ad campaign’s visuals use broad hands and shoulders as a symbol of reassuringly protective masculine strength. The sense of simplicity is reinforced through the choice of plain black and white.
The juice is based on the classic codes of perfumery, using noble, generous materials. Luminous Calabrian citron shines through the opening,then the heart becomes more discreetly envelopingwith buffalo grass joined with cedar. The base glows withvanilla, amber and patchouli.
Eau de toilette 1.7 and 3.4 fl. oz.
With its imposingly squared-off angles andits graphic lines, the bottle is a symbol of balanceand stability.
