Two new men are becoming faces of fragrances: Fendi wil... Go
White Cyclamen, Nectarine
Floral Bouquet, Black Violet
Amber, Suede, Marzipan
Passionate and spontaneous, Pure Purple is the latest arrival in Hugo Boss’s family of scents for women. The fragrance is a sensual, mouthwatering floral unveiling an enticing note of marzipan. The ad campaign unveils ‘a woman who takes to the streets and turns the city into her playground’ to a rhythm choreographed to pure energy.
A fragrance built around a marzipan note, with a ‘rich sweetness inspired by calissons’ a traditional confection from Aix-en-Provence, made from powdered almonds, sweet melon and candied orange. The top note, of cyclamen and nectarine, brings a fresh, energetic elan. As for the black violet, it introduces a sensual trail warmed by an alliance of amber and a suede note.
Eau de Parfum, 1.7 and 3 fl. oz.; Shower Gel, 4.2 fl oz.; Moisturizing Lotion, 4.2 fl oz.; Deodorant Stick, 2.6 oz.; Deodorant Spray, 4.2 fl oz.
The bottle is a triangular spiral with fluid lines and an energetic, violet hue.
