Two new men are becoming faces of fragrances: Fendi wil... Go
Bergamot, Hedione, Grapefruit
Pepper, Cardamom, Davana
Cedar, Vetiver, Oliban
When a dandy’s elegance meets weekend causal, men can relax and unwind. This was the idea behind Blue Label, a timeless new form of seduction, with fresher, livelier more carefree scents. This new fragrance is inspired by Givenchy pour Homme, with a new signature color, blue, that calls to mind freedom, vacation, gentleness and the sea. The scent has the famous model Werner Schreyer for its public face.
The fragrance is based on Givenchy pour Homme. The most obvious connections being the grapefruit-vetiver-oliban accord and the stunning note of davana, an aromatic herb with a heady, almost fruity scent. But this fragrance is more energetic, thanks to citrus fruit and hedione (a water jasmine note). The spices are also more vibrant, while the woodsy base is rounder and gentler.
Eau de Toilette 3.4 and 1.7 fl. oz.
You’ll recognize the Givenchy pour Homme bottle, created by Pablo Reinoso, and its modern, ergonomic style inspired by the automobile industry. Metallic blue has taken over from GpH’s red. The case has undergone the same transformation.