Two new men are becoming faces of fragrances: Fendi wil... Go
Egoïste was chosen as it refers to egoism, the most typical failing in men according to women.The communication and most of all the advertising trailer, directed by Jean-Paul Goude, made history.All men are egoists in their own way, but like platinum they do shine somehow. Platinum symbolizes energy, light and manliness.Created after Egoïste, Egoïste Platinum was developed with lightness in mind with a fresh and a somewhat classical fougere-like scent that leverages on its provocative name.
The classical top note of rosemary, petit grain and neroli envelops a traditional scent of lavender mixed with green notes of galbanum and sage.The end note is warmly woody with hints of tree moss, vetiver and labdanum.
