The FiFi® Winners

The fifi awards & celebration is an annual event hosted by the fragrance foundation and honors creative excellence and achievement in the fragrance industry.
The fifi awards have been held annually in new york since 1973 and are attended by around 1,000 members of the international fragrance community, designers and celebrities from the fashion, theatre, film, or television industries. Awards are handed out in categories including: fragrance of the year, best packaging, media campaign, bath & body line, interior scent collection, fragrance hall of fame, editorial excellence in fragrance coverage, and technological breakthrough of the year.

> See past winner on fragrance foundation

fifi® awards / winners

fifi® awards – 2012


Fragrance of the year

Luxe Women
Tom Ford Violet Blonde - Tom Ford Beauty

Luxe Men
Gucci Guilty Pour Homme - P&G Prestige
Description: -
Nouveau Niche Women
Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty

Nouveau Niche Men
Tom Ford Jasmin Rouge - Private Blend - Tom Ford Beauty
Description: -
Broad Appeal Women
Heidi Klum Shine - Coty Inc.

Broad Appeal Men
curve appeal for men - Elizabeth Arden
Description: -
Specialty Brand Women
Anthropologie 1922 Lily Sanguine Eau de Parfum - Inter Parfums USA
Description: -
Direct To Consumer Men
Comme une Evidence Green - Yves Rocher North America Inc.
Description: -
"Consumer's Choice" Award
Women
Victoria's Secret Angel - Victoria's Secret Beauty

Men
Bath & Body Works Signature Collection for Men Classic - Bath & Body Works
Description: -
Best Packaging of the Year

Luxe Women
Prada Candy Eau de Parfum Spray - PUIG USA

Luxe Men
John Varvatos * USA - Elizabeth Arden
Description: -
Best Packaging of the Year

Broad Appeal Women
Victoria's Secret Angel - Victoria's Secret Beauty

Broad Appeal Men
curve appeal for men - Elizabeth Arden
Description: -
Media Campaign of the Year

Women
Coco Mademoiselle – Chanel

Men
Gucci Guilty Pour Homme - P&G Prestige
Description: -
Bath & Body Line of the Year

Acqua di Gioia - Giorgio Armani Beauty
Description: -
Interior Scent Collection of the Year

34 boulevard Saint Germain – diptyque
Description: -
Perfume Extraordinaire of the Year

The Perfume Extraordinaire of the Year award recognizes the actual “juice” of a fine fragrance, an extraordinary olfactive creation launched within the award year. The award is about craftsmanship and measures the aesthetic beauty of the fragrance identified by its design, signature, creativity and quality. It not only recognizes the fragrance house but also the perfumer(s), who as olfactive visionaries inspire us most when their creations move the market forward.

International Flavors & Fragrances for New York Oud, Bond No. 9 New York

Description: -
Fragrance Hall of Fame

The Fragrance Hall of Fame Award recognizes a fragrance classic (men’s or women’s) which was fifteen or more years old in 2011.

Women
24 Faubourg – Hermès, Beauté Prestige International

Men
Acqua di Gio, Giorgio Armani Beauty
Description: -
Certified Fragrance Sales Specialists Award - Top Scorers Fall 2011/Spring 2012

The Fragrance Foundation's Online Certification Program for Fragrance Sales Specialists is designed to establish the professionalism of fragrance selling.  It was created in 1994 and to date approximately 11,000 Sales Specialists have received certification.  The program is an in-depth, detailed course that provides the fragrance sales specialists with the specific knowledge needed to increase the customer's fragrance purchasing experience and grow sales.

Martina Jones  from  Nordstrom, Shoreview, Minnesota  
Diana C. Lopez  from Nordstrom, Topanga, CA