L.12.12 BLEU

Description

Lacoste’s L.12.12 Bleu opens with fresh notes, a combination of peppermint and pink grapefruit. The heart reveals aromatic whiffs of sage and orange blossom sustained by a pure-air accord that highlights the scent’s fresh facet. In the trail, amber, patchouli and oak moss grant the fragrance a more powerful, oriental dimension.

At a glance

A fougere scent with a crocodile spirit

History

A modern version of fougère, L.12.12 Bleu is part of Lacoste’s L.12.12 collection. This line of men’s fragrances is inspired by the house’s eponymous line of polo shirts. As a tribute to the founder, René Lacoste, who was the first to place a logo on the outside of a piece of clothing, the crocodile appears on the bottle. The glass, which is blue – a timeless color for the house – reveals a sweet, aromatic fragrance that illustrates the very essence of simplicity. A similar characteristic can be seen in the ad campaign, which uses a boldly simple, playful approach.

Range

Eau de Toilette 1 and 3.4 oz.

Bottle

Square and sleek, the blue glass echoes the elegant simplicity of a polo shirt. The (large-sized) bottle is adorned with a cloth label embroidered with the brand’s loge, the famous green crocodile.