OSMOZ magazine
Daisy by Marc Jacobs... and by Sofia Coppola
03 december 2013Sofia Coppola directed the new campaign for Marc Jacobs' fragrance Daisy.
What do you think of this ad?
Sofia Coppola directed the new campaign for Marc Jacobs' fragrance Daisy.
What do you think of this ad?
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Il y a vraiment des pubs de parfum que je ne comprend pas. Inutile, inefficace, sans intérêt.
Report abuseThe ad by Alexa Chung would be more appealing to today's youth. When young ladies start wearing perfume, they want to by sexy. Someone like Chloe Grace Moretz would be good muse for youthful perfume. Budding young women are not excited by seeing "virginal" commercials. It doesn't help to add daisies, or ponies or puppies. The young woman wants to know she'll attract attention. Film makers can come up with better.
Report abuseSorry Sofia, but the commercial bores me. I know Daisy appeals to very young women and mature as well. It is smart to market to youth. There is a fine line between too youthful and the age to wear perfume. The girl is very young and this is underscored by her white eyelet dress. It takes more than a whispy field of foliage & a virginal white dress, to get the attention of today's youth.
Report abuseOn pourrait se croire dans un film d'horreur pour ado. La jeune fille vierge, toute de blanc vêtue, anorexique, suivie, filmée par celui qui, quelques minutes plus tard, pourrait devenir son bourreau. J'en ai des frissons d'effroi.
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