The Fragrance Foundation Announces Celebrity Guests...

A highlight of the evening will be the 2012 "Elizabeth Taylor Fragrance Celebrity of the Year Award" presented to JUSTIN BIEBER. The "Elizabeth Taylor Fragrance Celebrity of the Year Award" honors a celebrity who has embraced and promoted the world of fragrance, and celebrates the ongoing success and support given by the celebrity to the industry - therefore winning consumers to the category. This year, The Board of Directors unanimously agreed that JUSTIN BIEBER truly deserves this recognition.

In a very unique style and with his deep connection to his audience, JUSTIN BIEBER has accomplished all the criteria and more since launching his first fragrance, “Someday.” As the undisputed king of social media, Justin has a strong connection with his fans and attained an electrifying following on YouTube, Facebook and Twitter. As an artistic expression, he has created a beautiful prestige fragrance that is playful, passionate, sexy and modern while skillfully harnessing his talent as a great communicator to get the message out to his fans in his own voice.

Just ask the adoring, excited crowds at the exclusive Macy's launch who received the message - loud and clear! “I am honored to be named Elizabeth Taylor Fragrance Celebrity of the Year.

It means a lot to me that my fans and The Fragrance Foundation support all my accomplishments. The best part is that my favorite charities are sharing in the success; it is important to pay it forward. Plus, I have the girls smelling great!” said JUSTIN BIEBER.