From bottle to scent
Under the cap, the impeccably adjusted spray delivers the first dose of this killer mist…so far, so gorgeous. Pssssst…
A flurry of supersonic petals, hyperbolic bergamot, a floral freshness “of the third kind” that electrifies your nostrils and bangs up against your olfactory bulb. A rose takes shape. Not really pink, more of a navy blue, dark, but not opaque, a brilliantly thought-out Plexiglass or vinyl color with perfect finishing touches. It soon blossoms in a forest of black brambles shimmering with metallic highlights. The patchouli does its ambry-dexterous thing, and intoxication of the senses is not far off. The provocative liqueur is still hesitating between the light and the darkness. An almost chypre sensation, of old alcohol and roses aged in a dark barrel, tucked at the back of a high-tech wine cellar… Which sums up this juice’s ambiguity: it uses third-millennium ingredients to go up against the great… classics! Like its face, (Eva Green), the Cinderella of the ad campaign with a gaze half doe-eyed, half burning-ember, garbed for the occasion as a new-look bewitcher by a John Galliano on a mystical-fairy trip. This Midnight Poison fits perfectly into the Dior attitude: premium Disney in the land of Haute-Couture bling! The kind of scent that you can’t help trashing in the name of French decorum, but that you’re actually secretly dying to try. Seduction orchestrated for a jet-set fairy tale, that knows how to crow in every language: a bit in your face, I’ll grant, but so well-made that you’re bound to give in to temptation one of these days.

Fabienne ANTONIEWSKI Fragrance journalist From marketing to journalism, the world of cosmetics and fragrance has been the common thread in her career for over twenty years. A frequent contributor to Elle magazine’s ‘Beauté’ column since 1995, she reconnected through her writing with one of her first loves: perfume. Helping readers smell and dream, inventing new scenarios, putting feelings into words; she aims to evoke the most intimate and emotional facets of a fragrance, the better to resist reducing it to a banal consumer product. She still considers that defending the artistic side of perfumery and encouraging creativity and the search for meaning and quality is one of the main points of her profession.