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A day in the life of…

For him by Narciso Rodriguez

From name to bottle
Understated… It’s the first word that comes to mind when you handle this parallelogram of cellophane-clad gray cardboard. A carefully studied minimalism, where restraint is everything, granting true meaning to the timelessness that so many fragrances claim. This gray hue, for instance, that could be nothing more than an austere blend of black and white, an ordinary gray, like half-mourning, almost sad, takes up the challenge of a subtle chromatic life ranging from flannel to cashmere, from soft cloth to a stormy sky. The finely corrugated paper is infinitely chic. The name, in modest black letters, wanders between the lines in discreet lower case; “for him narciso rodriguez” is a secret you have to be worthy of, a fragrance intended for those who are able to appreciate the designer’s distinguished choices…
Undress it!
Within the crystal sheath, the package is matte. Within the massive, rectilinear glass bottle – of a type that could, yet again, be nothing out of the ordinary, but which nevertheless achieves the luxury of modernity, thanks to perfect finishing touches that inspire respect. Because the thick, mass-tinted glass has a soft look that that lets you guess the technical prowess behind the seeming simplicity of the shape. And the imperceptibly polished edges suddenly contrast with the impeccable monolith that serves as a cap.
Might we still be disappointed?


From bottle to scent
Spritzzzzzzzz!
No doubt about it, it is indeed ‘for him’! But rest assured, the man drawn by this trail is no caricature. You can make out the muscles, and a balanced body, the character too, with as much strength as charm, but there’s nothing body-builderish about him. It slips lightly, as though there were nothing to it, between cool freshness and thrills, over a sensation of green leaves framing a bouquet of violets. Intensely purple petals start by flirting with the greenness, the better to celebrate the dazzling wood effect emanating from a light haze of patchouli that was suggested from the very first pulsations. A carnal forest floor carpeted with moss and scattered with flowers gradually welcomes us into its universe of matte velour with nuances of spicy plant notes turning delicately ambry, that vibrate on the skin without a trace of arrogance. Livelier than a fern scent, not as sweet as an oriental, though it’s a distant cousin to chypre, you’d need to look towards patchouli to find the discreet relationship. It’s a furtive blend of memories of Grey Flannel (Geoffrey Beene), with the green breath of a more-masculine Silence (by Jacomo). But above all – and this is rare enough to be worth pointing out: it flaunts a true agility in “fragranistic” terms, conjugating as it does classic references with the demands of modernity, matter and the idea of it in one’s mind’s eye. Fluid, pleasant yet rigorous, for him narciso rodriguez’s is a branch on the family tree of men’s scents perfect for a one-night stand… or more if desired. So what if you don’t know the designer’s fashions all that well – what difference does it make? At least we know that he can turn a fragrance into a noble object of desire with a perfect blend of marketing skills and inspiration that will set your olfactory libido aquiver. The way things are lately, it’s all good!
 

 



In a nutshell…

Name: for him de narciso rodriguez
Brand: Narciso Rodriguez
Sizes, prices: Eau de Toilette spray 1.7 fl. oz. (€48), 3.4 fl. oz. (€68).
Concentration: Eau de Toilette
Gender: Male but not stiff, neither macho, nor hairy
“Official” olfactory family: Fern made modern
Perceived olfactory family: Woody-violet, tender and sharp, sensual, but not mushy!
For whom: Nouveau dandies, intelligent Don Juans and George Clooney wannabes!

 

Evolution: Green thrills and fresh spicy accents to start with, the woody-violet heart is sketched in fairly quickly (10 minutes or so) and develops over time (after about ½ an hour) in light amber tones. The trail is true without being overwhelming…

Long-lastingness: An eau de toilette that hangs in there, without getting in the way! The next morning, a residual, almost chypre note adds a lovely touch to an elegant lover’s skin…


 
 
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Fabienne ANTONIEWSKI
Fragrance journalist

From marketing to journalism, the world of cosmetics and fragrance has been the common thread in her career for over twenty years.
A frequent contributor to Elle magazine’s ‘Beauté’ column since 1995, she reconnected through her writing with one of her first loves: perfume.
Helping readers smell and dream, inventing new scenarios, putting feelings into words; she aims to evoke the most intimate and emotional facets of a fragrance, the better to resist reducing it to a banal consumer product.
She still considers that defending the artistic side of perfumery and encouraging creativity and the search for meaning and quality is one of the main points of her profession.