The American (Perfume) Campaign

Rural candidates and urban ones, black votes and Latino ones, ecology for everyone… osMoz’s ticket presents American brands and fragrances in honor of the American elections. (*)
By Nicolas Olczyk


	The New York Businesswoman Donna Karan The brand: Creator of the DKNY fashion brand, New Yorker Donna Karan is one of the best-known American fashion designers, in the same league as Calvin Klein, Marc Jacobs, Tommy Hilfiger, Michael Kors and Kenneth Cole. Donna Karan proposes several fragrances, including her best-seller Cashmere Mist. Look out for: DKNY Be Delicious, a floral-fruity perfume in an apple-shaped bottle, for the Big Apple. Released: 2004. For more info : www.donnakaran.com

	The self-made man Ralph Lauren The brand: Icon of the American dream and of financial success, Ralph Lauren is probably the most ubiquitous figure in American fashion. But his success also encompasses accessories, the home and fragrances. Several of his scents have become best-sellers. Look out for: Notorious, the latest fragrance from Ralph Lauren, a sweet, spicy, woodsy scent. Released: 2008. For more info : www.ralphlauren.com

	The Black Hero Usher The brand: Along with Jay-Z, Sean John and Beyoncé, Usher is one of the hottest African-American singers. Indeed, each of them has gotten involved in the world of fragrance, whether as a face or as a brand. Usher launched his first duo of scents in 2007, and another one, the duo U R, in 2008. Look out for: USHER He, a fresh woody scent with aromatic and musky accents. Released: 2007. For more info : www.usherworld.com/fragrance

	The Latina Lover Jennifer Lopez The brand: Jennifer Lopez has been THE Latina success story for several years. In addition to music and movies, she has a line of six fragrances for women, and now one for men, too. Look out for: Deseo for men, her first fragrance for men, with waves of woody-aromatic scent over a lightly ambry base. Released: 2008. For more info : www.jenniferlopezbeauty.com

	The Independent Demeter The brand: Light-hearted, unique, different, the Demeter brand loves to offer scents from off the beaten track. On the menu: snow, gin & tonic, Play-Doh, Crayola crayons and even sushi. Look out for: Tomato, a fresh, green scent reminiscent of the smell when you pluck the leaves from a tomato. Released: 1996. For more info : www.demeterfragrance.com

	The Elegant Ecologist Tsi-La The brand: Tsi-La is one of the rare 100%-natural fragrance brands in America. But for Tsi-La’s two designers, being green doesn’t mean you can’t be glamorous. Look out for: Ilang Ilang, an exotic floral potion warmed up with vanilla and citrus. Released: 2007. For more info : www.tsilaorganics.com

	The 10-Gallon Name Stetson The brand: For those who prefer the Wild West to the big city, the Stetson name immediately evokes great open spaces, majestic mountains… and cowboys of course. Look out for: Rich Suede, the new cologne combining waves of butter-soft suede and the forest in autumn. Released: 2008. For more info : www.stetsoncologne.com

	The Creative Outsider Juicy Couture The brand: California fashion brand Juicy Couture only got into fragrance recently, but success was instantaneous. You can’t deny that the brand’s up-beat, trendy, colorful, glam-rock image is bursting with character. The brand offers two perfumes, one cologne, and a fragrance collection for dogs. Look out for: Juicy Couture, the brand’s first fragrance, a couture tuberose scent with accents of fruit and crème brûlée. Released: 2006. For more info : www.juicycouture.com