Story of a house: L'Artisan Parfumeur

A different kind of brand…

L’Artisan Parfumeur was created in 1976 by Jean Laporte, whose idea was to promote fragrance’s artistic values as well as its traditional ones. A creative concept that favored unusual notes and a high proportion of natural ingredients. L’Artisan Parfumeur is part of the wave of alternative brands, like Annick Goutal and Serge Lutens, that is so successful nowadays, thanks to their desire to offer customers atypical creations they simply won’t find elsewhere. The brand offers a wide range of eau de parfums and eau de toilettes. The best-known are undoubtedly Mûre et Musc (“Blackberry and Musk”), an unsurpassable classic, and Premier Figuier (“First Fig Tree”), which started the current trend for fig and fig-tree notes.

L’Artisan Parfumeur also initiated other trends, like for travel scents. Their fragrances invite us to voyage from Bhutan (Dzongkha) to Reunion Island (Bois Farine) via the heart of Africa (Timbuktu). L’Artisan Parfumeur also entices us with creatively fresh and sparkling scents, like Ananas Fizz (“ Pineapple Fizz”, with the sweet, refreshing note of Victoria pineapple) and Mandarine Tout Simplement (“Simply Mandarin Orange”), created in 2006. Several of their fragrances have a matching body range… for the greater pleasure of our senses.

Another one of the house’s creative strengths is their impressive collection of home fragrances: sprays, terracotta pomanders and scented curiosities like the draft-scenting kit. If you’re looking for something creative for your home, try the Mûre sauvage (“Wild Blackberry”), Interieur Figuier (“Interior Fig Tree”), Pour des Prunes (“Plum Tuckered Out”) or the latest addition to their family of home fragrances, Oranger en Fleurs (“Orange Tree in Bloom”).
L’Artisan Parfumeur is also a brand in constant evolution, one that would rather lead than follow. Among the most recent changes is repackaging all the fragrances with new bottles and seven-sided caps: a strong design for a reinforced identity. Another new concept for 2007 is skin care. With Jatamansi, they’ve come up with a luxurious body line. Luxurious but atypical too, because with it, the brand makes a remarkable entry into the world of organic beauty products.

L’Artisan Parfumeur’s “Grande Boutique”

Located on rue Amiral Coligny, opposite the Louvre, the “Grande Boutique” opened in 2003. On the ground floor, the boutique presents all of the brand’s fragrances and other products in a modern setting with attractive display cases. One floor up, huge picture windows offer a view of the Louvre and the Eiffel Tower.
The “Grande Boutique” offers, among other things, 3 services:

The “Custom-Made Counter”:
This service is offered for weddings, First Communions and other milestones. L’Artisan Parfumeur offers personalized presents for your guests: little scented candles, mini-fragrances, mini-scented sachets. Customers can choose the fragrance, the color and what gets printed on their guest gifts.

“A Fragrance of One’s Own”
L’Artisan Parfumeur also offers a custom-made fragrance service for all those (male or female) who dream of owning a fragrance designed specifically for them. After several rendezvous, customers can leave with a one-of-a-kind creation. A truly luxurious privilege that is also offered by classic fragrance houses like Jean Patou and Guerlain.

“Olfactory Workshops"
Upstairs, there is also is a room reserved for olfactory workshops. Organized several times a month, the trainer introduces fans to the world of fragrance and the ingredients that go into making it. It’s a trendy concept, for other houses, like Thierry Mugler, are offering olfactory workshops too. Aside from its enjoyable and educational aspects, this incursion into the world of fine fragrance offer clients a sense of privilege and of being in the know.