After perfume bottles that look like diamonds, here come real diamonds… inside perfume bottles! Jeweler Mauboussin recently attracted a lot of hype by hiding diamonds inside their fragrances for women. The trick for clients was to get the right bottle, since only one in 12 concealed a diamond. But all sorts of stones – both precious and not – have been cropping up in the world of scents lately. All of newcomer Valeur Absolue’s fragrances contain semi-precious stones, like aquamarine, pink quartz or tiger’s eye. Designer Hervé Domar tucks rhinestones – in different shapes and colors, depending on the scent – into his bottles. British jewelry designer Solange Azagury Partidge offers a fragrance containing diamond powder.

The trend has shown up in the world of make-up as well: several brands have integrated precious or semi-precious stones into their skin-care lines. Bulgari’s latest skin-care range uses a compound of 4 different stones reduced to powder: sapphire, tourmaline, malachite and citrine. Yet another brand has even based their whole image on the concept: Gemology proposes ruby, jade and diamond creams and lotions…. Diamond powder is also used in make-up: Nivea, for instance, includes it in their lipstick. A (precious) trend to watch out for...

- Nicolas Olczyk