Sephora, Douglas or Marionnaud? It can be hard to know where to find recently launched fragrance or cosmetics brands. For good reason. To cope with the overwhelming offer, stores (and brands) have adopted a policy of exclusivity to help them stand out from the crowd. In France, for instance, Pucci and Guess fragrances, as well as trendy American skin care and make-up brands, have Sephora’s favors, while the Coty Group’s fragrances (Kate Moss, Gwen Stefani, Lagerfeld) and the Armani Onde range are found at Marionnaud. But the same phenomenon is happening elsewhere, especially in the USA, where brands are found exclusively in a certain type of department store. While the ever-popular Macy’s distributes most fragrance brands, including the celebrity ones, if you’re looking for a more exclusive designer brand, you’ll have a better chance of finding it at Barney’s or Henri Bendel, where the options are more selective, but therefore less extensive, too. It isn’t always easy for consumers to know where to go to find their future favorite fragrance, meaning that sometimes they won’t find it.