Just when you thought the night trend was fading away, it’s making a comeback instead. After Nuit de Tubéreuse from L’Artisan Parfumeur, this fall, designer Lolita Lempicka is launching Minuit Noir, a voluptuous elixir. At Hugo Boss, ‘Boss. Bottled. Night’, incarnated by the actor Ryan Reynolds, proposes a sensual and nocturnal reinterpretation of the original Boss Bottled scent for men. While the juice is unexpectedly fresher and less oriental, the new fragrance’s bottle has been tinted midnight-blue, almost black. You’ll find a similar concept in the bottle for Bleu de Chanel, a woody-aromatic creation in another very dark blue hue. The nighttime concept makes an appearance in the ad, shot in New York by Martin Scorsese. Saint Laurent Fragrances has also updated the nocturnal trend with ‘La Nuit de l’Homme Le Parfum’. This woody-oriental and aromatic juice nestles inside a ‘radically black’ bottle … An intense creation for men who ‘master the night’ and ‘inspire a thrilling sensation of danger’. The ad campaign for Givenchy’s latest women’s scent, Play for Her, also enjoys a nocturnal atmosphere. According to the house, the ad, (featuring Justin Timberlake and Noot Seear) required ‘two nights on the Eiffel Tower, which was closed to the public for the shoot’. As for Midnight in Paris, while the campaign reveals Place Vendôme by night, the bottle evokes a star-studded night sky. Photo: YSL Parfums.
- Nicolas Olczyk