Winner of the Beyond Beauty show’s “Pharma” prize, “Need” is a Belgian cosmetics company with a clever, innovative concept. They have paired beauty and all-natural essences in a way that tastes good. Unlike the usual cosmetic food supplements that are rarely tempting in terms either of taste or of design, this company proposes a collection of six colorful tubes containing pieces of gum arabic enriched with plant extracts. The 6 pleasant flavors (guarana, passion flower, fennel and more) have been combined with other natural essences to achieve maximum pleasure by cleverly masking the often less-pleasant aspects of the plants used. Among the other natural excerpts used: licorice, coriander, juniper berry, mango, cardamom, ginger, blackberry and bitter almond. Price: 5 euros per tube. Coming soon to a drugstore near you. For more info: www.need-natura.com