A perfume signed Axe? After Playboy a few months back, now Axe is going to try to attract women too. Already available in several countries, their women’s scent is called Anarchy. Now there’s a suggestive name!

With more than 2.3 million ‘likes’ on Facebook, Axe polled their fans. So to be sure to please their target market, Unilever, who owns Axe, decided to launch the perfume as part of a pair. So there’s Anarchy for Her, and for Him.

Blending provocation, humor and sensuality, the video is totally faithful to the spirit of Axe ads.

As for the fragrances, what the two elements have in common is a very fruity opening. Then the women’s version goes soft and floral, while the men’s gets lusher and more oriental.

For the moment, Anarchy for Her has been announced as a limited edition. But it could well enter the catalogue if the launch is a success!

What do you think of the idea of a perfume by Axe?