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Axe is getting into fragrances for women now too!

A perfume signed Axe? After Playboy a few months back, now Axe is going to try to attract women too. Already available in several countries, their women’s scent is called Anarchy. Now there’s a s... Read On


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Envie d’évasion ? Découvrez la nouvelle marque The Scent of Departure

Need to get away from it all? Discover the new The Scent of Departure company

What kind of memories to you bring back from your travels? New brand The Scent of Departure proposes a whole new concept. The creator of Histoires de Parfums, Gérald Ghislain, has come up with fr... Read On


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Le Travalo ? La solution parfumée à tous vos voyages

The Travalo? The fragrant solution to all your travel troubles

Have you heard about The Travalo? It’s a clever travel spray that lets you take your favorite fragrance with you wherever you go. You can fill this handy little 0.14-oz. bottle in seconds wi... Read On


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Envie d’un cocktail ? Jean-Paul Gaultier pense à vous

In the mood for a cocktail? Gaultier is thinking of you!

Need a bracing wake-up cocktail, gentlemen? With his limited edition Spring Cocktail, Jean Paul Gaultier shakes up his two best-known men’s scents, Le Mâle and Le Mâle Terrible. With his usual se... Read On


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Une ingénieuse poudre parfumée pour la douche

Shower powder!

To kick-start 2011, Acqua Di Parma pampers everyone with a new unisex Colonia-scented powdered soap. As soft and smooth as silk, this unusual foaming powder comes in a metal container reminiscent... Read On


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Emoi, une ligne de parfums éco-conçus

Emoi, an eco-conscious line of fragrances

Organic products, ecological responsibility and more… brands are jumping on the thoughtful, clean, eco-consumerism bandwagon. Earlier this year, Kenzo presented their bestseller, Flower in eco-re... Read On


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Fragrance, will that be to stay or to go?

After a first series of perfumes in 2008, Honoré des Prés is back this year with ‘New York Collection’. Independent perfumer Olivia Giacobetti recently signed 3 organic eau de parfums with Franco... Read On


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La quatrième fragrance bienfaitrice de Clarins célèbre le jardin

After Eau Dynamisante, with its citrus-aromatic tonalities; Eau Ressourçante, with its woodsy-floral notes and Sunshine, with sparkling sunny essences, this year, Clarins presents: Still based on... Read On


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A tennis-ball shape from Lacoste

A bottle in a ball… what an unusual idea! Lacoste thought of it for their latest men’s scent, the citrus-woody ‘Challenge’. It’s true that the bottle itself was already reminiscent of the design... Read On


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Perfume Coach, L’Oréal’s high-tech tool

Perfume Coach is a new high-tech tool that will soon be available at airport perfume counters. Dreamt up by L’Oreal Luxury Products, Perfume Coach is being introduced as an entertaining and user-... Read On