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Dior Homme Sport gets a new look
- Published: 02.01.2012
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For spring 2012, Dior Homme Sport gets a change of scenery. Their new ad, set on the French Riviera, has a ‘chic travel’ feel to it. For the occasion, Dior Homme Sport has been reworked with... Read On
Sisley celebrates winter’s poetry
- Published: 12.12.2011
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If you’re big on fragrances with character, Sisley has a lovely surprise for you this holiday season. The house has just released its 11th collectible version of Eau du Soir, their floral-chyp... Read On
Dior or YSL: it’s the panther’s choice!
- Published: 11.01.2011
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Dior or YSL: it’s the panther’s choice! This fall, fragrant sensuality goes feline. Or at least in the ads, anyway… After Bulgari’s lion, make room for Dior’s panther. For their oriental fragr... Read On
At Chloé, blondes are easy come, easy go!
- Published: 07.05.2011
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Blonde, brunette or redhead? At Chloé, they obviously prefer blondes! After three years as the face of the perfume Chloé, the trio of blondes composed of actresses Chloë Sevigny and Clémence... Read On
Guerlain: a new Idylle?
- Published: 03.22.2011
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This just in: Trendy singer Thomas Dutronc and pretty young actress Nora Arnezeder are an item... for Guerlain, that is! Idylle’s latest ad campaign unites these two French stars, with the train... Read On
Belle d’Opium: an irresponsible ad?
- Published: 02.15.2011
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Are the British too puritanical? After banning daytime broadcast of the ad for Beyoncé’s perfume Heat, they have now gone after the one for Yves Saint Laurent’s Belle d’Opium. Why? Following... Read On
Tommy Hilfiger creates a musical radio station to promote their new duo LOUD
- Published: 11.09.2010
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For the launch of their new fragrance duo Loud, Tommy Hilfiger has crated an on-line radio station, Loud Radio. This Internet radio station aims to make the brand’s customers more than just consu... Read On
Jean-Paul Gaultier unveils a fragrance for bad boys
- Published: 09.14.2010
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Jean-Paul Gaultier has just revealed TerribleTribes.com, a site created for the launch of his latest fragrance Le Mâle Terrible. This new ‘extreme eau de toilette’ pays tribute to their best-sell... Read On
Vivienne Westwood is inspired by the storybook Alice
- Published: 08.30.2010
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The heroine of Lewis Caroll’s ‘Alice in Wonderland’ offers an endless source of inspiration. After the Tim Burton film that came out this past spring, it’s stylist Vivienne Westwood’s turn to ret... Read On
Midnight in Paris: star-filled skies
- Published: 08.15.2010
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As we announced in February, Van Cleef & Arpels’s new fragrance is called Midnight in Paris, after the jeweler’s watch by the same name. The woodsy-oriental fragrance is composed around leath... Read On