Two new men are becoming faces of fragrances: Fendi wil... Go
For a few years now, brands and houses have been communicating about the perfumers they work with. Like fashion designers, some perfumers have become household names, appearing in fashion magazines and even on TV. But behind every stunning fragrance, there’s a whole range of fascinating professions that we wanted to introduce you to.
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To get an idea of the fragrance industry, you could compare it to the music business. Behind every popular song, there are lots of other professions that make it possible for the artist to perform: musicians, lyricists, choreographers, etc. And that’s not even including those who make concerts happen, design the album covers, the ads, etc. By the same token, the fragrances we buy at perfume stores have also benefitted from the combined work of a number of specialists. Read the interview with Thierry de Baschmakoff, Marie Petit, Ann Gottlieb, Stéphane Piquart |