Two new men are becoming faces of fragrances: Fendi wil... Go
A forerunner in American perfumery which was nonexistent at the time, Estée Lauder decided to create a product that would meet the expectations of American women. Instead of launching an eau de toilette that American women didn't use to buy, she developed a bath oil with a light and airy name, Youth Dew, sold in drugstores. The lid of the container was designed to allow for smelling the fragrance before purchase. It became an instant success because a single bath made it possible to perfume the whole body for a whole day with a scent that was identifiable, straightforward, unpretentious and remained on the skin. It was an ideal perfume for the active woman who wanted to be recognized by her perfume that also had the strength to last until evening. Once established as a bath oil, Youth Dew came out as an eau de toilette.
The floral notes of carnation, ylang ylang, rose and jasmine are spiced up with cinnamon and clove and warmed by orange, bergamot and peach. Its distinguishing end note of balsam, patchouli, incense and honey add a remarkable lingering quality.
Although an undeniably heady fragrance, Youth Dew does not overwhelm its wearer, nor does it enter the room before its wearer in the way that certain heady perfumes of later decades did (1985's "Poison" by Dior being a prime, albeit divine, example!) At the grand age of 60, Youth Dew remains, astonishingly unique, which would explain why people almost always recognise the fragranc... More
