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A duo with an arty feel from Diesel

Tue, 09 Mar 2010 10:56:57 +0100

In April, Diesel will be launching the ‘Fuel for Life Summer Edition’ duo. Fans of design and of modern art are sure to like the very colorful look: a turquoise-blue bottle for him, a fluo-pink one for her. Although the brand mentions Andy Warhol and Keith Haring as inspirations, the packaging’s colorful squares might make you think of Piet Mondrian (the painter’s work has already inspired the famous design of L’Oréal’s Studio Line capillary range). As for the fragrances, the 2 summer eaus reinterpret the original duo under a fresh banner. It’s lemon verbena, floating wood and an almost aquatic lavender for him. As for the women’s scent, it intertwines jasmine, cassis berries and an amber-wood note, the whole refreshed with citrus accents, thanks to neroli and bergamot.

A trio with an arty feel from Jacomo

Mon, 08 Mar 2010 15:47:26 +0100

In 2010, fragrance brand Jacomo is marking their return to the olfactory scene with an art-themed perfume trilogy christened ‘Art Collection’. Jacomo paired each of the 3 fragrances to a contemporary artist. Eau de parfum 02 (a gourmand, leathery oriental) was illustrated by Cecilia Carlstedt; 08 (a smoky-milky-spicy oriental), by Daniel Egneus, and 09 (a spicy-fruity-woodsy gourmand scent), by Stina Person. While all 3 fragrances are in the oriental family, the artists are all Swedish. The dark-glass bottles are cheered up with an interestingly designed plaque of color whose hue echoes the color of the perfume’s number. The works of art have been reproduced both on the box and on a sheet of tracing paper hand-signed by the artist and slipped inside. It’s an unusual “exercise in style” for the brand, and quite a stretch from their usual form of expression. Jacomo says they are considering extending their ‘Art Collection’ into the future. Eau de parfum 1.7 oz.: 54 euros, 3.4 oz.: 72 euros. For more info: jacomo.com

Fragrance with an eco-responsible spirit from DKNY

Tue, 09 Feb 2010 12:45:12 +0100

DKNY, designer Donna Karan’s sportswear brand, is launching a new fragrance (in the USA only), called pureDKNY. Inspired by environmental and social values, it comes in a 100% recyclable glass bottle and a package whose box and ink are more ecological. And it has fair-trade ingredients like vanilla grown by small farmers in Uganda. In addition, the brand has partnered with the humanitarian organization Care for this sweet, floral and slightly ambry fragrance. Donna Karan also has her own foundation, Urban Zen. More info and photos via The Moody's Report

Fragrance with an eco-responsible spirit from Hugo Boss

Tue, 09 Feb 2010 12:44:25 +0100

Hugo fragrances, in partnership with ‘Pur Projet’, has launched ‘Operation One Fragrance, One Tree’. The goal is to fight against deforestation and global warming. With 10 years’ experience in promoting sustainable development, Pur Projet has planted tens of thousands of trees. The idea, which is very much in the spirit of the decade, is paired with an unusual marketing concept. On the back of each package, there’s a little sticker you can scratch to reveal a code (different for each bottle) that identifies the tree that was planted thanks to the purchase of that bottle. Customers can go to www.hugo.com to see precisely where “their” tree is, via Google Earth or Google Map. The operation is for Hugo and Hugo Element.

You like musk? Tom Ford does too…

Tue, 19 Jan 2010 11:06:50 +0100

After patchouli, vanilla, tobacco and vetiver, Tom Ford has discovered a true olfactive interest for white musks, and is launching a new collection of 4 scents related to musk. ‘For me,’ he says, ‘the true beauty of musk (is) far from being heavy or dirty; inhaling pure musk is a bit like inhaling bare skin’. Here, the raw ingredient takes 4 olfactive directions: white flowers with JASMINE MUSK, slightly more animal with URBAN MUSK, clean and creamy with MUSK PURE. WHITE SUEDE, the only one not muskly named, combines musks with leather and suede notes. Available in 50 ml bottles in the Private Blend collection. Suggested price: 160 Euros

Mitsouko celebrates 90 fragrant years

Thu, 12 Nov 2009 15:39:11 +0100

Guerlain’s classic chypre scent is celebrating its 90th anniversary this year. The inspiration for this fragrance designed in 1919: an enigmatic woman, Mitsouko, whose name means ‘mystery’ in Japanese. The fragrance’s long-lasting success is undoubtedly due to the fruity peach note that illuminates the unusual undergrowth scent. Another classic Guerlain scent is also celebrating a major anniversary: Jicky is 120!

Magnolia seduces Acqua di Parma, too

Tue, 25 Aug 2009 16:48:39 +0200

In 2004, Acqua di Parma launched Iris Nobile, their first non-unisex, women-only perfume. Five years later, the LVMH group’s niche brand is featuring a different flower, magnolia, in Magnolia Nobile. This ‘noble magnolia’ is a gentle woodsy floral with slightly green and fruity accents. After Chanel’s Cristalle Eau Verte, Kenzo’s Eau de fleur de magnolia, and Dior’s J’adore L’Eau, magnolia is joining the Italian house this fall. A trend to watch out for.

An Elixir of masculinity from Azzaro

Tue, 07 Jul 2009 09:59:48 +0200

In September, Azzaro will be launching Homme ELIXIR. The passion-red bottle unveils a juice that is quite different from the original fragrance. Lavender and aromatic herbs have practically disappeared, leaving room for a new, more ambry-woody-spicy theme with a powerful leathery base and sweet, juicy fruity opening. Eau de toilette 1.7 oz., 51 euros.

An Elixir of femininity from Yves Rocher

Fri, 03 Jul 2009 11:15:47 +0200

In September, Yves Rocher will be launching So Elixir. This new top-of-the-line perfume features high-quality ingredients: jasmine, patchouli, frankincense, tonka bean and rose in a harmonious oriental-chypre with floral and fruity tonalities. The result is sweet and voluptuous, the presentation, chic and sleek. Marie Salamagne, Olivier Cresp and Jacques Cavallier composed the fragrance; Catherine Lévy and Sigolène Prébois designed the bottle. Eau de parfum 1.7 oz., 53 euros.

Summer Snows

Tue, 09 Jun 2009 14:06:01 +0200

Canadian designer Lise Watier is offering a light summer eau version of her fragrance Neiges (Snows). It’s an airy white bouquet with notes of hyacinth, lily-of-the-valley, jasmine, magnolia and orange blossom. For more info: www.lisewatier.com