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Axe is getting into fragrances for women now too!

Mon, 30 Jan 2012 15:06:46 +0000

A perfume signed Axe? After Playboy a few months back, now Axe is going to try to attract women too. Already available in several countries, their women’s scent is called Anarchy. Now there’s a suggestive name!

With more than 2.3 million ‘likes’ on Facebook, Axe polled their fans. So to be sure to please their target market, Unilever, who owns Axe, decided to launch the perfume as part of a pair. So there’s Anarchy for Her, and for Him.

Blending provocation, humor and sensuality, the video is totally faithful to the spirit of Axe ads.

As for the fragrances, what the two elements have in common is a very fruity opening. Then the women’s version goes soft and floral, while the men’s gets lusher and more oriental.

For the moment, Anarchy for Her has been announced as a limited edition. But it could well enter the catalogue if the launch is a success!

What do you think of the idea of a perfume by Axe?

Need to get away from it all? Discover the new The Scent of Departure company

Fri, 10 Jun 2011 13:23:20 +0000

What kind of memories to you bring back from your travels? New brand The Scent of Departure proposes a whole new concept. The creator of Histoires de Parfums, Gérald Ghislain, has come up with fragrances that bottle the essence and spirit of a city. And what a bottle it is! With strong lines, it is adorned with a sticker like the ones they put on your luggage at the airport –with a 3-letter code for your city of destination (e.g.: MUC for Munich). For the time being, five destinations are available: Vienna, Istanbul, Frankfurt, Budapest and Munich. But others are coming soon. The company’s goal is to create a composition for every country, available in airports only. And the price is right! You can choose one to match your next destination… or collect them all. For more information: www.thescentofdeparture.com

What do you think about this new concept? Are you tempted to try one of the fragrances?

The Travalo? The fragrant solution to all your travel troubles

Tue, 26 Apr 2011 12:21:44 +0000

Have you heard about The Travalo? It’s a clever travel spray that lets you take your favorite fragrance with you wherever you go. You can fill this handy little 0.14-oz. bottle in seconds with no fuss, straight from a larger spray bottle, the makers explain (see photo for a demonstration). Available in 4 colors (silver, pink, golden and black), The Travalo is fine for both him and her, and is eco-friendly, too. The retail price is about 13 euros / $15. It’s even small enough to take in your carry-on bag on a plane, the company points out. Convinced? For more information, or to watch the Travalo’s demo clip, check out www.travalo.com

So what do you think of the Travalo? Gadget or brilliant idea?

In the mood for a cocktail? Gaultier is thinking of you!

Thu, 24 Feb 2011 13:38:03 +0000

Need a bracing wake-up cocktail, gentlemen? With his limited edition Spring Cocktail, Jean Paul Gaultier shakes up his two best-known men’s scents, Le Mâle and Le Mâle Terrible. With his usual sense of humor and art of transformation, the enfant terrible of French fashion has come up with two chrome cocktail shakers to hold his famous fragrances… An invitation to celebrate the return of spring! Le Mâle and Le Mâle Terrible limited editions 4 oz., 73 and 75 euros.

What d you think of this new edition: innovation or gadget?

Shower powder!

Wed, 12 Jan 2011 09:47:18 +0000

To kick-start 2011, Acqua Di Parma pampers everyone with a new unisex Colonia-scented powdered soap. As soft and smooth as silk, this unusual foaming powder comes in a metal container reminiscent of old-fashioned talcum-powder tins. The fragrance blends fresh and aromatic notes of Sicilian citrus fruit, lavender, rose and precious woods. And to pamper your skin, too, the formula has been enriched with the soothing effects of rice powder and talcum powder. According to the Italian house, the formula is so gentle you can even use it to wash your hands. A new and enticing way to wash... Suggested retail price: 24 euros.

Emoi, an eco-conscious line of fragrances

Tue, 16 Nov 2010 17:07:37 +0000

Organic products, ecological responsibility and more… brands are jumping on the thoughtful, clean, eco-consumerism bandwagon. Earlier this year, Kenzo presented their bestseller, Flower in eco-refills, as well as providing the option of refilling bottles in stores. Even mass-market brands are offering eco-labeled items, like Sanex’s new line of Zero% shower gels. On the more up-market side, along the lines of the Naya project (a 100% eco-designed line unveiled in 2009), a new eco-designed line of fragrances christened EMOI has just been unveiled. The range of fragrances, which were designed as prototypes, is comprised of 3 fragrances: Elle, Lui and Moi. What’s new about this boxed set is that every single thing in it was designed with protecting the environment in mind: from the ingredients to the 100°-recyclable (both the glass and the plastic) bottle using non-chemical dyes via the lightweight, glue-free packaging; that means all-natural ingredients, a screw-off base for the bottle, and more. For more information on this topic, see the News item for June 21, 2010 ‘Going with the flow of ecology.’

Fragrance, will that be to stay or to go?

Thu, 22 Apr 2010 08:56:53 +0000

After a first series of perfumes in 2008, Honoré des Prés is back this year with ‘New York Collection’. Independent perfumer Olivia Giacobetti recently signed 3 organic eau de parfums with Franco-American names in a line that’s meant as an ‘ode to New York’. The scents – Love Coco (an exotic coconut milk / coriander pairing), I Love les carottes (carrot, orange, vanilla, iris) and Vamp à NY (tuberose – rum accord) – are not unlike the fancy soups you can find lately in all the chicest restaurants and grocery stores. The brand has innovative packaging too: the fragrances are presented in fast-food drink cups. An unusual design that’s bound to appeal to bobo fans of fusion food. Eau de parfums 1.7 oz., 76 euros. For more information about the brand and a list of points of sale: www.honoredespres.com

La quatrième fragrance bienfaitrice de Clarins célèbre le jardin

Tue, 06 Apr 2010 15:48:03 +0000

After Eau Dynamisante, with its citrus-aromatic tonalities; Eau Ressourçante, with its woodsy-floral notes and Sunshine, with sparkling sunny essences, this year, Clarins presents: Still based on well-being through plants, this new eau from Clarins offers to take us on a voyage through a garden with fruity, floral and leafy accents. The exciting new idea is ‘gemmotherapy’; for the first time, Clarins is including three extracts of tree buds in one of its waters. Gemmotherapy is a branch of herbal medicine that focuses on the beneficial effects of buds and emerging shoots. An ideal olfactory concept for all those who are blossoming at the idea of the return of spring. Launch: May 3: 3.4 oz., 46.80 euros.

A tennis-ball shape from Lacoste

Wed, 17 Mar 2010 08:44:56 +0000

A bottle in a ball… what an unusual idea! Lacoste thought of it for their latest men’s scent, the citrus-woody ‘Challenge’. It’s true that the bottle itself was already reminiscent of the design of the handle of a tennis racquet. So this limited edition, 1-oz. eau de toilette offers a new nod to the brand’s athletic roots. While the fragrance is unchanged, there are only 9,000 units of this collector’s item for the whole world, so, as the ad says, ’Don’t resist the call of the game’. Sticking to our athletic theme, Lacoste is also proposing, in some selected countries, a sports version of their fragrance Essential: Essential Sport, a refreshing new scent with an azure-hued juice. Lacoste Challenge collectible, 1 oz., 33 euros. April.

Perfume Coach, L’Oréal’s high-tech tool

Wed, 17 Feb 2010 16:09:22 +0000

Perfume Coach is a new high-tech tool that will soon be available at airport perfume counters. Dreamt up by L’Oreal Luxury Products, Perfume Coach is being introduced as an entertaining and user-friendly (multilingual, works on an Ipaq hand-held computer) way to find the fragrance that’s right for you. Using visual suggestions (atmospheres, objects, landscapes and more), customers can be oriented towards an olfactory option. A clever and trendy way to promote the group’s fragrances, from Yves Saint Laurent to Armani via Ralph Lauren. Info and photo via The Moodie Report.