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Biotherm makes a show of Force

Tue, 09 Mar 2010 10:56:29 +0100

Proud of their role as leaders and trendsetters in selective men’s skin care, this spring, Biotherm (L’Oréal group) is getting into men’s fragrance, too. The brand’s first scent for men is called Force, and the metallic bottle is like a chrome barbell. The juice, signed Bruno Jovanovic, is fairly classic, blending aromatic, citrus, aquatic and woody notes. The fragrance’s slogan is Live Stronger. Women haven’t been forgotten though, as Biotherm has also scheduled a new scented eau for later this year: Eau de Paradis.

Penhaligon’s extends their fragrant Anthology

Thu, 25 Feb 2010 10:09:25 +0100

After the successful re-release of Gardenia, Extract of Limes, Eau de Verveine and Night Scented Stock, this spring, British niche brand Penhaligon’s will be re-releasing 2 more fragrances in their Anthology line. The citrusy formula for the 1927 classic ‘Eau de Cologne’ is unchanged (orange, lemon, bergamot, neroli and rosemary), while the 1976 scent ‘Orange Blossom,’ has been re-orchestrated by perfumer Bertrand Duchaufour. On the menu: neroli, violet, bergamot, citron, cardamom, pink pepper, orange, Egyptian jasmine, tuberose, rose, peach blossom, orchid, sandalwood, Virginia cedar, white musk and vanilla. The brand has announced that two more re-releases will be coming soon to complete the Anthology collection, which will be comprised of a total of 12 fragrances in 2011. Eau de Cologne and Orange Blossom are presented as unisex scents in 3.4-oz. bottles for 110 euros. Launch: March 29, 2010

Chanel tries a little tenderness

Tue, 16 Feb 2010 16:54:49 +0100

At Chanel, the wheels of luck (Chance) are spinning again in 2010 with a new flanker for Chance: Chance Eau Tendre. After the sparkling lightness of Eau Fraîche’s green-hued juice, make way for the fragility of Eau Tendre. The juice is pale pink and offers an overall impression of being fruitier and more transparent. New notes of grapefruit and quince give the fragrance a sweet, tart and lightly green touch. The base is less woodsy but more musky. Launch: April 2010. Photo: CHANEL, photographer: Jean-Paul Goude, model: Sigrid Agren

Calvin Klein refreshes Eternity with Aqua

Tue, 16 Feb 2010 13:30:30 +0100

In April, Calvin Klein will be launching a new men’s scent in the Eternity range. Fresh, aquatic and woody, Eternity Aqua will be launched in travel retail first. Model Ben Hill is the face of this blue fragrance in an elegantly laid-back ad. Info and photo via The Moodie Report

Elle’ goes watercolor

Tue, 16 Feb 2010 13:28:50 +0100

For spring, Saint Laurent fragrances revisits Elle with Elle Edition Collector. The house’s sultriest scent gets a new, watercolor look with splashes of fuchsia, purple and gold on the bottle. The juice is more luminous, sparkling and sunny, too, thanks to grapefruit, sambac jasmine, pink pepper and a lightly ambry trail. Launching March 1. Info and photo via ladepeche

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Mon, 15 Feb 2010 14:29:32 +0100

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Gucci gets sporty

Fri, 12 Feb 2010 17:25:09 +0100

After Chanel, Dior, Lanvin and Burberry, Gucci launch their 'sport' fragrance for men, too. According to Gucci’s website, Gucci by Gucci Sport pour Homme combines notes of lemon, grapefruit, fig and cardamom on a drydown of patchouli. The juice is light green. Photo: gucci.com

Byredo bottles the scent of Baudelaire’s poetry

Fri, 08 Jan 2010 09:47:36 +0100

The Swedish brand Byredo honors one of the most famous French poets, Charles Baudelaire (1821-1867) with ‘Baudelaire’. This new fragrance leaves a woody chypre wake with aromatic leather and balm accents. A scent much more masculine, therefore, than the precedent perfume, Blanche. Aside from the new fragrance, for 2010 the brand will present its different creations in a line of body lotions and shower gels. Information: www.byredo.com

Gaultier rated X and soon…Y

Thu, 07 Jan 2010 11:00:35 +0100

Jean-Paul Gaultier is starting off the year on a sensual note with a new X-rated feminine fragrance planned for February. ‘Classique X’ reinterprets the famous Classique bustier with a luminous and sexy floral scent: white flowers, citrus and powdery notes with a touch of vanilla, but much less than in the original. The name of the perfume comes from the designer’s fall/winter collection, a collection with a libertine spirit, inspired by lingerie and ladies of the evening. Classique X is announced as a permanent product. Gaultier is also planning a big launch for the second half of 2010, but this time for men. To mark 15 years of his masculine Le Mâle, Gaultier will launch a new fragrance with a name that is still secret. But we already know its code name: Le Mâle Forever.

Chloé invites 3 women perfumers to imagine 3 floral eaux

Tue, 01 Dec 2009 17:29:35 +0100

In February, Chloé will be launching a new collection of fresh floral fragrances: ‘Eaux de Fleurs’. The understated bottles with their heavy, metallic cube caps reveal three floral notes that are semi-realistic, semi-imaginary. Aliénor Massenet dreamt up a clear, clean neroli. Dominitille Bertier created a deep-purple, slightly woody lavender. And Louise Turner signed a green, delicate yet untamed nasturtium (capucine). Although they are presented as being by and for women, these 3 chic and poetical eaux could very well appeal to men, too. Eau de toilette 3.4 oz., 105 euros.