fr-FR Tue, 15 Nov 2011 15:19:00 +0000 http://www.osmoz.com/Magazine/Interviews “I love the smell of the earth…” Wed, 24 Nov 2010 10:35:57 +0000 http://www.osmoz.com/Magazine/Interviews/Interview-with-Bertrand-Duchaufour (Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry) By Cristiane Gonçalves, Owner of Perfume da Rosa Negra Wed, 20 Oct 2010 07:53:49 +0000 http://www.osmoz.com/Magazine/Interviews/Interview-with-JOAO-CARLOS-BASILIO-DA-SILVA-President-of-ABIHPEC Tue, 13 Jul 2010 08:16:13 +0000 http://www.osmoz.com/Magazine/Interviews/Pierre-Dinand-designer/Pierre-Dinand-II Interview with Pierre Dinand, designer. by Julien Levy Tue, 13 Jul 2010 08:14:56 +0000 http://www.osmoz.com/Magazine/Interviews/Pierre-Dinand-designer “The instant when an accord can turn into a fragrance Is a magical moment, full of promise… And I believe in it!” Ilias Ermenidis welcomes me into his Manhattan office. Charming and friendly, he loves sharing his creations, his latest finds and the things he’s passionate about: fragrance, of course, but also good wine, great watches and things of beauty in general. Greek by birth and in his heart, he studied perfumery in France and came to Firmenich to work with his mentors, and after several years in Paris, he went west… to the USA. Ilias feels comfortable in these different cultures, which are all partially his. He has made his, both the warmth of Greece and the freshness and optimism of America. In this interview, the perfumer behind such diverse fragrances, as Givenchy pour Homme, Gucci by Gucci or Heavenly Bloom by Victoria’s Secret tells all. by Julien Lévy Mon, 21 Jun 2010 12:47:18 +0000 http://www.osmoz.com/Magazine/Interviews/Ilias-Ermenidis “Consumers may be buying less, but they’re buying better... They want meaning.” Françoise Donche has a fairly unique status in the world of perfume. At Givenchy, she is an olfactory specialist, a finder of new concepts and the personification of the house’s olfactory heritage – all rolled into one. She also acts as a go-between, connecting the perfumers, the marketing team, their sales training program, P.R. and sales teams. She is happy to be known as the house’s “olfactologist” or “fragrance expert”, a fascinating profession that she reveals to us in this interview Wed, 19 May 2010 11:28:07 +0000 http://www.osmoz.com/Magazine/Interviews/Perfumery-Professions-Francoise-Donche-Givenchy-s-fragrance-expert For a few years now, brands and houses have been communicating about the perfumers they work with. Like fashion designers, some perfumers have become household names, appearing in fashion magazines and even on TV. But behind every stunning fragrance, there’s a whole range of fascinating professions that we wanted to introduce you to. Tue, 18 May 2010 10:15:39 +0000 http://www.osmoz.com/Magazine/Interviews/Behind-the-Scenes-in-the-Fragrance-Industry-Professional-Options “It takes both diplomacy and perseverance to discover new ingredients.” Like a hunter of essences, Stéphane Piquart goes searching for producers of olfactory ingredients and tries to find the precious scents that perfumers will want to use in their future creations. Specialized in ‘sustainable and fair’ ingredients, in this interview, he talks about one ingredient in particular, which has become emblematic : Australian sandalwood. Tue, 18 May 2010 09:27:23 +0000 http://www.osmoz.com/Magazine/Interviews/Perfumery-Professions-Stephane-Piquart-olfactory-ingredient-sourcer “A designer’s role is to break new ground, to provoke, to surprise.” Thierry de Baschmakoff has designed bottles for the most prestigious fragrance brands. Like a sort of artistic director, he dreams up settings that wrap the fragrances dreamt up by perfumers in poetry, audacity or technology. Mon, 17 May 2010 07:56:27 +0000 http://www.osmoz.com/Magazine/Interviews/Perfumery-Professions-Thierry-de-Baschmakoff-designer “Finding a creative name for a fragrance is getting harder and harder” What should we call our latest fragrance? Every company in the beauty industry has been confronted at some point with the problem of finding a name for a new line or product or domain. In a context of ever-stricter legal constraints and a globalized economic environment, creating a new brand name has become a job for specialists. Yet naming isn’t a well-known business. Marie Petit, from the naming agency Enekia*, answers our questions about her profession. Mon, 17 May 2010 07:55:42 +0000 http://www.osmoz.com/Magazine/Interviews/Perfumery-Professions-Marie-Petit-naming-and-branding-consultant