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Night still inspires designers

Mon, 30 Aug 2010 15:36:23 +0200

Just when you thought the night trend was fading away, it’s making a comeback instead. After Nuit de Tubéreuse from L’Artisan Parfumeur, this fall, designer Lolita Lempicka is launching Minuit Noir, a voluptuous elixir. At Hugo Boss, ‘Boss. Bottled. Night’, incarnated by the actor Ryan Reynolds, proposes a sensual and nocturnal reinterpretation of the original Boss Bottled scent for men. While the juice is unexpectedly fresher and less oriental, the new fragrance’s bottle has been tinted midnight-blue, almost black. You’ll find a similar concept in the bottle for Bleu de Chanel, a woody-aromatic creation in another very dark blue hue. The nighttime concept makes an appearance in the ad, shot in New York by Martin Scorsese. Saint Laurent Fragrances has also updated the nocturnal trend with ‘La Nuit de l’Homme Le Parfum’. This woody-oriental and aromatic juice nestles inside a ‘radically black’ bottle … An intense creation for men who ‘master the night’ and ‘inspire a thrilling sensation of danger’. The ad campaign for Givenchy’s latest women’s scent, Play for Her, also enjoys a nocturnal atmosphere. According to the house, the ad, (featuring Justin Timberlake and Noot Seear) required ‘two nights on the Eiffel Tower, which was closed to the public for the shoot’. As for Midnight in Paris, while the campaign reveals Place Vendôme by night, the bottle evokes a star-studded night sky. Photo: YSL Parfums.
- Nicolas Olczyk

Gucci pleads Guilty

Mon, 30 Aug 2010 15:27:31 +0200

After Gucci by Gucci, Gucci is launching a new perfume christened Guilty. Gucci Guilty is being presented as a flamboyant floriental with notes of lilac, geranium, pink pepper, patchouli, amber and fruity notes. The ad, set in a futuristic cityscape, features actress Evan Rachel Wood and actor Chris Evans in an imaginary embrace. The film was conceived and directed by illustrator Frank Miller, whose work inspired the films Batman and Sin City. Info and photos via the fragrance’s Facebook page.

Shakira gets into fragrance

Mon, 30 Aug 2010 15:26:51 +0200

After music, 33-year-old Shakira is now getting into fragrance. The Colombian singer has signed on for a partnership with the Puig group, and her first perfume, ‘S by Shakira,’ is coming out this month. On the menu: jasmine, vanilla, sandalwood and amber in a bottle with golden hues. On the musical side, after Waka Waka, the World Cup anthem, Shakira is getting ready to release a new album in November. The perfume’s launch date depends on the country. Info via Stylelist, photo via Flair.

Vivienne Westwood is inspired by the storybook Alice

Mon, 30 Aug 2010 15:26:13 +0200

The heroine of Lewis Caroll’s ‘Alice in Wonderland’ offers an endless source of inspiration. After the Tim Burton film that came out this past spring, it’s stylist Vivienne Westwood’s turn to retell Alice’s famous tale. As revisited by the designer, Alice turns into Naughty Alice. Illustrator Maly Siri has drawn an Alice that reflects the English designer’s style, with a touch of whimsy, too. In olfactory terms, Naughty Alice is described as a powdery-musky floriental with a black rose at its heart. Launching in October in selected countries.

Amor Amor Absolu: a sensual pact

Fri, 27 Aug 2010 17:15:11 +0200

In October, Cacharel fragrances will be launching Amor Amor Absolu, a ‘more intense, deeper, more enflamed’ version of their best-seller, Amor Amor. Designed by Dominique Ropion, the juice has been enriched with Victoria pineapple, praline, frangipani flower and benzoin. For the occasion, the brand has come up with a new ad for Amor Amor. Filmed by Jean-Baptiste Mondino, it features a young couple in an embrace as passionate as ‘Romeo and Juliet or Edward and Bella’… In the film (but not the print ad), we see ‘a mysterious red droplet’ on the young lady’s neck: ‘Is it a sacred offering, the sign of a secret pact, (…) did she just get scratched by the thorn of a rose’… or is it the Twilight effect? Amor Amor Absolu eau de parfum 1 oz.: 36 euros, 1.7 oz.: 53 euros.

Jade Jagger relooks Shalimar

Tue, 03 Aug 2010 14:43:59 +0200

In September, Guerlain will be unveiling a new bottle for their classic best-seller, Shalimar. This new setting was designed by jewelry and clothing designer Jade Jagger, daughter of Mick Jagger and his first wife, Bianca. A free-spirited, bohemian artist, fan of travel and design, Jade Jagger, 38, has redesigned Shalimar’s silhouette without betraying either the lines or the spirit. The bottle and stopper are somewhat rounder and less angular, yet more facetted, too. Jade Jagger has reintroduced the foot of the bottle, which was initially present on the extract version. As a nod to the extract’s baudruche cord, the designer came up with a leather-look ribbon to adorn the bottle’s ring. Delicately conceived modifications for this classic, created 85 years ago by Jacques Guerlain.

Shiseido invites men to stay Zen

Tue, 03 Aug 2010 14:43:08 +0200

A year after the launch of their latest men’s scent, ZEN, Shiseido fragrances is unveiling a range of hair and body products to go with it. The fragrance, with its woody, aromatic, fruity and musky notes now comes with three new products. An invigorating hair-and-body shower gel, a refreshing after-shave lotion, and a long-lasting, alcohol-free deodorant stick. As for the fragrance itself, it is enriched with anti-stress aromachology elements.

Hypnotic Poison Eau Sensuelle: the imaginary charm of orchid

Tue, 03 Aug 2010 14:42:18 +0200

Late August, Dior will be opening a new olfactory chapter in the Poison saga: Hypnotic Poison Eau Sensuelle. The perfume, incarnated by Italian actress Monica Bellucci, is a spin-off from the most vanilla-inflected of the ‘Poison’ perfumes, Hypnotic Poison, launched in 1998. The house has managed to devise this new ‘eau sensuelle’ “without betraying the original fragrance’. It’s true that the warm, spicy-vanilla notes are still there. And the two fragrances’ trails are fairly similar. But the top notes and the heart are now more luminous. Not necessarily fresher: the perfume is still heady and lush, which temptresses are bound to appreciate. Dior has worked an imaginary floriental note of orchid. The effect is slightly exotic and solar, sustained by the spicy-floral trail of ylang-ylang and green notes with a ‘stem and leaf effect to stimulate’ the fragrance. Hypnotic Poison’s bottle has been revisited with a light touch, in a more translucent, but still deep, red; the cap, however, is now dark purple. All in all, this new scent is sunnier and more floral, but it preserves the lush, dark, vanilla facets that made the original so successful. Photo of Monica Bellucci by Tyen.

Guess gets Seductive

Tue, 03 Aug 2010 14:41:25 +0200

‘Deceptively innocent and bold, she radiates charm and seduction’: that is the woman ‘Seductive’, the new perfume from American brand Guess, is intended for. Described as a glamorous woodsy-floriental, Seductive unveils a bouquet of white flowers jazzed up with cassis and pear, over a voluptuous trail of vanilla, woods and frankincense. Eau de Toilette 1 oz.: 39 euros, 1.7 oz.: 49 euros, and 2.5 oz.: 65 euros. Look for it now at various points of sale.

Midnight in Paris: star-filled skies

Tue, 03 Aug 2010 14:36:29 +0200

As we announced in February, Van Cleef & Arpels’s new fragrance is called Midnight in Paris, after the jeweler’s watch by the same name. The woodsy-oriental fragrance is composed around leather, balms and smoky notes, including black tea. The ad’s star-filled night sky evokes the bottle, which is graced with stars, like the Midnight in Paris watch. But fragrance-ad connoisseurs are bound to notice the similarities to Féerie in this new men’s fragrance. Like Féerie, the perfume launched by Van Cleef in 2008, the bottle is dark blue and the ad shows a starry night. While the setting for Féerie is dream-like and pastoral, Midnight in Paris’s is less imaginary, more urban. Paris, which is an element in this fragrance’s name, features in a night-time scene at Place Vendôme, where the French capital’s most prestigious jewelers are found. Launch date: September