STRATEGIC BULGARI The Bulgari story begins in a little village near Epire, in the bosom of a family of Greek goldsmiths, where Sotirio, the founder of the dynasty, born in 1857, fashioned precious silver items. In 1879, he emigrated to Italy and settled in Rome. In 1905, he opened the first Bulgari shop, on Via dei Condotti, which was for many years the emblem of the house. When he died, in 1932, his sons, Giorgio and Costantino took over, developing a passion for jewelry and precious stones. From that point onwards, the company took its inspiration from Greco-Roman classicism and the Italian Renaissance. The 70s were a turning point towards international expansion, and in 1984, Giorgio’s sons, Paolo and Nicola Bulgari, took over. Their strategy of diversification started with fragrance, with Eau Parfumée au Thé Vert in 1992, followed by Eau Parfumée au Thé Blanc in 2002, and Eau Parfumée au Thé Rouge this year. And let’s not forget Blu (2002), Omnia (2003), Blu Notte (2004) and Aqua pour Homme (2005). Fine jewelry, the heart of the house’s craft, has expanded to accessories (glasses, leather goods), fragrance, silk goods and, in 2004, the brand inaugurated the first Bulgari Hôtel, in Milan. |
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