In today’s perfumeries, the air is practically free of perfume molecules. A surprising feat made possible by new micronization techniques. Brush your finger gently over any key on the keyboard: a few micrograms of fragrance will be diffused. You can breathe them in to your heart’s content, but the scent won’t spread to the ambient air. A silicium-graphite filter built into the ceiling of fragrance sales points absorbs and recycles fragrance molecules in just a few seconds.
Home scent columns are now available, too. Just enter the enclosed space for a moment, and when you emerge, you will spread the fragrance discreetly as you walk around the house. An on-demand distributor allows you to choose the scent you wish to have micronized. People with dry skin can choose to have moisturizing agents added, too. The machine also offers other options, like powdered plant-silk, vitamins and anti-bacterial and anti-oxidizing agents.
This technology, christened Parure ® also offers consumers new ways of wearing fragrance. A certain number of fashion designers have come up with a dress range with micro-bubbles of your favorite fragrances encapsulated inside the fabric, or, even, for a few luxury houses, the possibility of incorporating a custom-made scent. Currently, the fragrance will last through 40 wash or dry-cleaning cycles.
On-Line Services
The new EmoScent ® service lets you download any of the more than 1,500 fragrances in its database in just a few seconds. In partnership with various on-line perfumeries, you can sample, judge and purchase anything available on the market. And a partnership with osMoz now lets you discover the latest creations weeks before their official launches.
Emoscent : enregistrer avec son téléphone une odeur à un moment donné sur la carte pyx.
Another performance from Emoscent: capture a scent with your cell phone, where and whenever you are, and record it on a Pyx card. Then with just a click, you can project the scent of your last vacation or the smell of what’s in the oven… Synchronized images and sound via the same process provide a stunningly realistic reproduction of the captured moment.
Olfactory Customization
In the few short years since they were introduced, the new helium-hydrogen injection engines have revolutionized transportation by eliminating the emission of harmful pollutants into the atmosphere. And the air inside cars has become more pleasant too. Depending on your mood, it can be automatically scented with aromatherapy elements — like citrus for concentration or lavender and sandalwood for relaxation — or even with brand-name fragrances if you prefer. This process has also been a resounding success for the jewelry sector, thanks particularly to the Scent Watch, which automatically diffuses an infinitesimal quantity of fragrance upon contact with skin in a state of stress or fatigue.
When it comes to portable phones and computers, in addition to personalized screensavers and ring tones, you can now choose olfactory backgrounds for your portable devices as well. A fragrant form of customization.
The International Eco-Olfactory Museum (INEOM)
In just a few months, INEOM, a project launched in the late 2040s, will be opening its doors simultaneously in ten cities around the world. A joint project of several governments and museums, including New York’s MOMA and Paris’s Pompidou Center, the museum will allow visitors to discover an impressive array of scents (there are already more than 15,000 entries in the catalogue) whose “olfactory DNA” has been captured, in a manner of speaking. Combining culture, science, research and discovery, the museum will also house a foundation whose long-term goal is to compile an inventory of humanity’s entire olfactory heritage, including the scents of no longer extant plants, objects and places. The INEOM foundation is a likely candidate for this year’s Nobel Prize in Ecology.
® All registered trademarks herein are strictly fictitious. Any resemblance to an actual trademark is purely coincidental.
