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Asian Inspirations
Having taken off in 2006 (Kenzo Amour, Dzongkha…), the Asian trend is still in. Kenzo has gone back to his Japanse roots, bottling an evocation of the city of Tokyo. It’s a sparkling and colorful woody-spicy scent, and the ad evokes Lost In Translation (*). Japan also has a place of honor at Shiseido, which has created Zen, in a cube-shaped bottle inspired by a Japanese tea room. As the Beijing Olympics approach, China is also is in the spotlight. Parfum d’Empire invites us into the gardens of the Forbidden City with Osmanthus Interdite (“Forbidden Osmanthus”). And Yves Saint Laurent presents Opium Orient Extrême, in a black-lacquer box inspired by a traditional Chinese art form.
(*) Sofia Coppola’s film about disoriented Westerners in a modern, unsettling Japan
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‘Je reviens’
‘Je reviens’ or “I’ll come back” is the name of a famous perfume… and it also describes one of this fall’s trends perfectly. Because perfume shops will be featuring several re-releases this year: Givenchy is re-releasing 10 rare or no-longer-available fragrances, Caron is re-launching Montaigne, a 1986 creation; and Yves Rocher is getting into the act with several releases in collectible bottles, including en avril un soir and Vie Privée. Some of these re-releases are in fact olfactory reinventions, like Vivara, which is celebrating the Italian house of Pucci’s 60 th anniversary, and Zen de Shiseido, their 3rd opus, after the 1964 and 2000 editions. Last but not least, Aerin Lauder is paying homage top her grandmother, Estée Lauder, by unveiling her own private perfume. Thirty-four years after Private Collection, this fall you can try the very luxurious Private Collection Tuberose Gardenia. |
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Whimsical Creations
Designers are getting playful with both the bottles and their contents… Marc Jacobs dreamt up a light, mischievous floral christened Daisy, in a bottle whose cap features vinyl flower petals. At Comme des Garçons, the unisex scent Play is aninvitation to enjoy life, with the masked heart on the bottle . Presented in a glass scepter that looks like it’s been tagged with lipstick, Vivienne Westwood’s Let It Rock is true to its creator’s anti-conformist reputation. And finally, Ungaro has created a U-shaped bottle, in a fuchsia package with a lipstick kiss. |
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The other big trends
The amethyst-purple trend is still in vogue. It’s clearly stated in certain names, like Lalique’s Amethyst, a woodsy-fruity scent, and Bulgari’s Omnia Amethyste. We can also spot it in the colors of some bottles, especially in the Body Shop’s White Musk for Men.
Another trend with legs: the night theme. Dior features it in Midnight Poison, Saint Laurent in Paris Nuit de Fête, Donna Karan in Delicious Night, Céline Dion in Paris Nights, and Guerlain will soon be offering Vol de Nuit Evasion in travel retail.
For men, Intense is in, with Colonia Intensa from Acqua di Parma and L’Eau d’Issey pour Homme INTENSE by Issey Miyake. |
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A slew of the new - Trendspotting - Essential essences |
