Look no further, Apothia is your beauty stop…and yes, you might be as lucky as me and bump into Salma Hayek on your way in…
And what strikes me most as I step inside APOTHIA is the low-key, smiling young and hip staff, led by Melissa – clearly a fragrance addict like me. A little wary at first of stepping inside Ron Robinson’s legendary temple, I’m suddenly relaxed and happy as Melissa offers to smell with me and experiment on my skin!
I start with the APOTHIA Los Angeles line of course. I instantly notice Ron Robinson’s cutting-edge eye for design just by looking at the APOTHIA Los Angeles packaging… it’s all about touch and feel…don’t be shy, experiment!
IF by Apothia Los Angeles is as famous in L.A. as Chanel n°5 is worldwide…you may think I’m exaggerating… but not at all! IF roll-on oil has an unforgettable signature of Gardenia and Pikaki flower. West coast natives are hooked on Gardenia scents…
Ron Robinson himself tells me the unique and fascinating story of IF: the Fragrance was created with the help of a carefully hand-picked group of women around the USA, one hundred of them, all selected from amongst Apothia’s on-line members, which include L.A. celebs – this is for APOTHIA LOS ANGELES after all – like
Drew Barrymore and
Jennifer Gardner. Eight months later, IF was born and launched in 2001, and now it’s a cult Los Angeles fragrance.
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IF Roll On has crisp fresh citrus top notes that dry to a romantic bouquet of white flowers, with warm, earthy, clear musk undertones.
IF eau de Parfum: IF is a sparkling white floral with a zesty grapefruit top note and anuzzly musk dry down.
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Los Angeles, the city of velvet ropes and red carpets, stirred or shaken martinis! This is exactly what Ron Robinson had in mind when developing his next scent: Velvet Rope, a unisex fragrance.
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Velvet Rope is a dry vanilla martini spiked with absolute jasmine and a twist of grapefruit. |
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L’eau de parfum is designed to be loved by the woman who wears it and by the person who shares her intimate space. Precious, rare and perfectly aged Orris blends with sexy woods to make this scent quietly seductive and utterly feminine. |
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If you want to carry the City of Angels in your suitcase, look no further: the must have Apothia Los Angeles Candle collection. Ten contemporary scents created to describe Los Angeles heritage, mood and scenes.
My favourites ones are BRONZED, because orange blossom has a way to take you to the beach – Malibu of course - like no other scents and SPIRITUAL, because patchouli in La-La land means yoga and Kabbalah!!
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Bronzed Candle by Apothia Los Angeles
Groves of golden, bronzed bodies, a sun-kissed day in the City of Angels. Paradise found.
Bronzed is a burst of orange flower freshened with petitgrain, bergamot and precious jasmine.
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Spiritual Candle by Apothia Los Angeles
Kabbalah, Zen, meditation, yoga, shopping, surfing. What's your religion?
Spiritual is a clean, modern patchouli with chords of amber, sandalwood, green mint and basil. Good karma.
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Oh and for those of you who can’t fly out to L.A at the drop of a hat, not to worry, you’ll find the entire Apothia Los Angeles Candle collection at Harvey Nichols, London.
And yes, the line totally deserved its 2006 Scent of the Year Award from the Fragrance Foundation…
The newest addition at Apothia of Fred Segal Melrose – always fashion forward, remember? – is Susanne Lang perfumes. I’m drawn to her Layering Wardrobe. It’s all about layering: depending on your mood and desires your create your own scent… the beautiful compatible fragrances come in six Eau de Parfums: Midnight Orchid, Lotus Blossom, Tamboti Wood, Red Ginger, Vanilla Coconut, Cashmere
I love experimenting, so I layer my two favorite fragrances onto my skin: Tamboti Wood – I love this precious blend of vetiver, sandalwood and cedar - with Midnight Orchid, a seductive floral oriental note of gardenia and jasmine with vanilla and musks.
Wearing your unique scent feels like getting ready for Oscar Night!
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Layering Wardrobe by Susanne Lang, the newest addition of Apothia at Fred Segal Melrose |
Susanne Lang Tamboti Wood 61: Pure, sheer, authentic, sacred African tamboti perfectly paired with fresh cedar, earthy sandalwood and shadow of rich vetiver. |
Susanne Lang Midnight Orchid 72: Unforgettably alluring, rare night-blooming orchid embraces the sensuality of Egyptian jasmine, nuanced with soft musk and almost-edible vanilla. |
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Apothia pour Fred Segal Melrose - 8100 Melrose Avenue (323) 651- 4129 - GOOGLE MAPS
Website : www.apothia.com
