...That’s the message the couturier wanted to get across in Classique’s new campaign. We see, not one woman, but a multitude of women: blonde, brunette, long-haired or with boyish cuts; femme fatale or femme fragile.
Five women incarnate the Gaultier woman: Audrey Marnay, Mariacarla Boscono, Milagross Schmoll, Morgane Dubled and Marie Meyer. They gossip, laugh, twirl their skirts and touch up their hair and make-up. They look at each other or in the mirror. The boudoir-like setting’s flesh-pink hue echoes the color of the fragrance’s bottle.
Director and photographer Jean Baptiste Mondino orchestrates the ballet of young women who share the perfume like a secret. It passes from hand to hand, emanating a precious aura that is reinforced by the music, an aria from Puccini’s opera Turandot, sung by tenor Roberto Alagna.
An ad with an aura of gentle sensuality: 29 seconds of tender femininity for which we invite you to see the making-of. As a bonus, you’ll also get to go behind the scenes for the upcoming campaign for ‘Le Mâle,’ which won’t be seen on-screen until September 2007...
Jean Paul Gaultier welcomes us onto the set of his new ad campaign.
