by Rochas
2003 Creation
Man Gender
Woody - Chypre Olfactory groups

Olfactory pyramid

Perfume grade 4/5 Rate and comment perfume 4 Opinions
I am wearing it I wore it… It inspires me It doesn't inspire me


The juice is based on the classic codes of perfumery, using noble, generous materials. Luminous Calabrian citron shines through the opening,then the heart becomes more discreetly envelopingwith buffalo grass joined with cedar. The base glows withvanilla, amber and patchouli.

At a glance

The new men’s fragrance from Rochas expressesmodern men’s great strength – balance.Classically virile and reassuring, it is also carnal and seductive. A new scent composedby Michel Almairac and Amandine Marie (Robertet).


Conceived to become the designer’s next classic fragrance for men, Lui projects a combination of simplicity and authenticity. The ad campaign’s visuals use broad hands and shoulders as a symbol of reassuringly protective masculine strength. The sense of simplicity is reinforced through the choice of plain black and white.


Eau de toilette 1.7 and 3.4 fl. oz.


With its imposingly squared-off angles andits graphic lines, the bottle is a symbol of balanceand stability.

  • No rate for this perfume 31 may 2013

    Me encanta el cedro acá! Muy bien reinterpretado!

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  • Exceptional perfume 09 april 2013

    Los perfumes de Rochas que he probado hasta ahora son muy convincentes. Es una buena elección. es indecente y provocador!

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  • No rate for this perfume 08 february 2013

    Voila un parfum que je ne connais pas et que je regrette de ne pas avoir essayé .

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  • Exceptional perfume 13 november 2012

    un très grand parfum , malheureusement et injustement disparu, paru en meme temps que "gucci pour homme", et réalisé par le meme nez: michel almairac. un "habit rouge" habilement modernisé,

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