Awards that Celebrate Perfume
Questions & selections

Awards that Celebrate Perfume

04 april 2014

Why do we choose one fragrance rather than another? We may like it because the scent is stunning, the bottle is beautiful or the advertising appealing. Unless you prefer the in-the-know sense of satisfaction you get from a niche perfume. Some people will be moved by the trail, others blown away by the daring creativity of the juice. These thousand and one ways to love perfume are incarnated through the many perfume prizes awarded each year, like the Prix Marie-Claire, the FIFI Awards and Olfactorama. Osmoz takes you behind the scenes into these communities of professionals and perfumistas.

 

The main event for perfume professionals, the FIFI Awards have been crowning the year’s best launches from around the world for the past 22 years. Organized by the Fragrance Foundation, their goal is to spotlight the many different talents in perfumery. A jury of experts judges the most stunning successes in terms of olfactory creation, marketing and design. Aimed at getting people talking about fragrance, the foundation also presents consumer choice awards for the year’s best scents for women and men. The suspense is almost over, because the winners will be announced in just a few days, at a prize ceremony on April 11.

 

 

Perfume is intimately connected to women’s magazines, and Marie-Claire grants it a special place with prizes for the best releases of the preceding year. Last year was the third edition of their Prix d’Excellence Beauty Awards for Perfume. In all 34 countries where the magazine is distributed, these awards salute the best fragrance, best concept and best bottle, as well as the editors’ choice. Guerlain’s La Petite Robe Noire, Chanel’s Coco Noir and Balenciaga’s Florabotanica were among the winners in 2013. Who will take home the top prizes this year?

 

 

Over the past few years, a community of connoisseurs has built up on-line, connecting through specialized sites and blogs. To help make these perfumistas’ voices be heard, some elements of the blogosphere collaborated to create Olfactorama, the Perfume Lovers’ Prize! For the second straight year, a handful of experts will choose the best launches of the preceding year. This year’s ceremony – held in the halls of the Advanced School of Perfume, in Paris – is on April 5. So there are just a few hours to go until you can find out who the winners in categories like Mainstream Women’s and Men’s Fragrances and Niche Fragrances are. There are even awards for Virtuosity and Enthusiasm. Nor have home fragrances been forgotten, as the jury will crown one of them, as well as interesting initiatives, with the Focus Prize. Lastly, the Olfactory Heritage Prize will honor the most successful reformulations.

 

Sophie Normand

Sophie Normand

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Even though I’ve been fascinated by perfume since I was a teenager, I still studied first law and then journalism. I started writing professionally, and then about three years ago I thought of doing a blog about perfume. Alongside that, I share my passion for perfume through other media as...

  • 18 may 2014

    Los perfumes son simbolos de distinción... Un buen perfume dice mucho más que mil palabras

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  • 15 may 2014

    me encanta saber que hay premios para cada caracteristica del perfume a mi me llaman mucho la atencion los frascos me fascinan, la fragancia tiene que estar llena de sensualidad y elegancia saludos afectuosos

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  • 13 april 2014

    Eager to read the results. perhaps I will base my next perfume purchase on them

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  • 06 april 2014

    Pardonnez mon ignorance sur les annees de lancement de fragrances. I think the following fragrances or perfume houses might be honored with FIFI awards: Chanel 1932, Elle L'Aime by Lolita Lempicka, Dolce by Dolce & Gabbana, Kenzo's Flower in the Air, Elie Saab's L'Eau Couture Opulence, YSL's Paris Premieres Roses 2014, La Panthere by Cartier, Keiko Mecheri's Bois Satin, Etat Libre d'Orange Rien Intense Incense, Prada's Candy Florale, Armani Code Ice, Agatha's Via, Rue & Street, Givenchy L'Atelier Givenchy Cuir Blanc & Ambre Tigre, DSquared2 Intense He Wood, Oriflame, YSL Splendid Wood collection, Paco Rabanne I Million Collector's Edition, Mont Blanc Emblem and YSL's L'Homme Sport Kouros EdT tonique.

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