Daisy by Marc Jacobs... and by Sofia Coppola
OSMOZ magazine

Daisy by Marc Jacobs... and by Sofia Coppola

03 december 2013

Sofia Coppola directed the new campaign for Marc Jacobs' fragrance Daisy.

What do you think of this ad?

OSMOZ team

OSMOZ team

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  • 16 january 2014

    Il y a vraiment des pubs de parfum que je ne comprend pas. Inutile, inefficace, sans intérêt.

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  • 19 december 2013

    The ad by Alexa Chung would be more appealing to today's youth. When young ladies start wearing perfume, they want to by sexy. Someone like Chloe Grace Moretz would be good muse for youthful perfume. Budding young women are not excited by seeing "virginal" commercials. It doesn't help to add daisies, or ponies or puppies. The young woman wants to know she'll attract attention. Film makers can come up with better.

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  • 19 december 2013

    Sorry Sofia, but the commercial bores me. I know Daisy appeals to very young women and mature as well. It is smart to market to youth. There is a fine line between too youthful and the age to wear perfume. The girl is very young and this is underscored by her white eyelet dress. It takes more than a whispy field of foliage & a virginal white dress, to get the attention of today's youth.

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  • 18 december 2013

    On pourrait se croire dans un film d'horreur pour ado. La jeune fille vierge, toute de blanc vêtue, anorexique, suivie, filmée par celui qui, quelques minutes plus tard, pourrait devenir son bourreau. J'en ai des frissons d'effroi.

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