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The overwhelming success of New West for Men in the United States was failed to strike a chord in Europe despite the pioneering concept behind the fragrance. Indeed, New West for Men was the most marine of fragrances that ever existed. It is no longer produced, though it remains in the collective memory of connoisseurs.A typical American fragrance, New West for Men evokes the American West Coast with its athletic, surf-and-wave-loving youth. It was one of the most innovative perfumes in the past twenty years and initiated the use of marine notes in perfumes.
New West for Men was composed after the women's version and features the same uniquely abundant marine notes.Lavender, mint and fresh spices blend with a fruity note of watermelon and convey modernity as they mingle with cedarwood and musk.