After inviting designers like Kenya Hara (Kenzo Power),... Go
Hugo Boss’s Boss line is aiming for freshness with Pure, ‘born of today’s man’s fascination with water’. A fragrance with both aquatic and aromatic notes, two facets the Boss line hadn’t explored yet. Set with a shiny metal plaque, the sleek bottle is faithful to the elegant, sophisticated identity of the Boss line’s fragrances for men.
Eau de Toilette 2.5 and 1.7 fl. oz. After Shave 2.5 and 1.7 fl. oz.; After Shave Balm 2.5 fl. oz.; Shower Gel 5 fl. oz.; Deodorant Spray 5 fl. oz.; Deodorant Stick 2.6 oz.
A refreshing fragrance with water notes, sweetened with a sheer floral heart and a green-fig note, evolving towards a woody-moss drydown. Designed by P&G in collaboration with IFF.
A glass rectangle set with a shiny metal plaque revealing a glacier-blue juice.