After inviting designers like Kenya Hara (Kenzo Power),... Go
Pure Poison is a modern fairy-tale. In the very attractive campaign – the fruit of the meeting of the minds of designer John Galliano and photographer Jean Baptiste Mondino – Dior has updated ‘Beauty and the Beast’ for our times, with glamour and fascination. Twenty years ago, Dior introduced ‘Poison’, a legendary perfume of femininity, desire and power that takes no prisoners. Today, with Pure Poison, this house of luxury is offering women a magical new elixir. Fresher and softer, it will be a good-luck charm for temptresses who are generous, sincere and… pure.
Eau de Parfum, 1, 1.7 and 3.4 fl. oz.; Scented Shower, 6.8 fl. oz.; Scented Moisturizer, 6.8 fl. oz.; Deodorant Spray, 5 fl. oz.
Three designers collaborated to concoct this new fragrance: Carlos Benaïm, Dominique Ropion and Olivier Polge. Together they created a delicate, generous and bright spark, reinventing the olfactory sensations of jasmine and orange blossom. Gardenia, amber and sandalwood bring the finishing touches to this fragrant new creation.
Purity, light and intensity. The Poison bottle has been reinterpreted in an iridescent white shade with holographic reflects. Touches of purple crop up in the name and cap.
Calabrian Bergamote, Jasmine, Sweet Orange
Orange Blossom, Hydroponic Gardenia
Sandalwood, White Amber