Fragrances take us away in a journey that leads us to the borders of civilization. The history of fragrances is a reflection on humanity: a means of exchange, a protection against disease, a potion with divine virtues, a gallant message. In each epoch fragrances reflect society.
Fragrances in the Century of Lights
Hairstyles, make-up and perfume ... During that era, women painstakingly followed the codes of seduction and discovered the tyranny of fashion.
The olfactive taste evolved to embrace more subtle fragrances, thus contributing to the wealth of the first famous Parisian fragrance houses.
The "Belle Epoque" and its luxury fragrances
1900 - the "Belle Epoque" fragrances were turning into products of luxury with a prestigious name and a beautiful bottle.
Coty, a gifted visionary, teamed up with the equally talented designer fragrance Lalique and created a truly luxurious product. Fashion : Farewell bustles !
The fragrances of the 1920s
The flappers of the Roaring Twenties, embracing emancipation and innovation with gusto, discovered the novel freshness of aldehydic fragrances.
During these extravagant years, women joined the workforce and became emancipated.