A bottle in a ball… what an unusual idea! Lacoste thought of it for their latest men’s scent, the citrus-woody ‘Challenge’. It’s true that the bottle itself was already reminiscent of the design of the handle of a tennis racquet. So this limited edition, 1-oz. eau de toilette offers a new nod to the brand’s athletic roots. While the fragrance is unchanged, there are only 9,000 units of this collector’s item for the whole world, so, as the ad says, ’Don’t resist the call of the game’. Sticking to our athletic theme, Lacoste is also proposing, in some selected countries, a sports version of their fragrance Essential: Essential Sport, a refreshing new scent with an azure-hued juice. Lacoste Challenge collectible, 1 oz., 33 euros. April.