osMoz > News & Trends > News > > Opium’s re-launch: a new ad campaign

Opium’s re-launch: a new ad campaign

Date: 10.28.2009

Yves Saint Laurent’s classic scent has splashed out on a new ad campaign. The house’s artistic director, Stefano Pilati, wanted to feature “the lushness of an interior world, composed of temptation and forbidden delights.” The perfume, an intensely feminine potion, illustrates ‘a quest for the absolute at the limits of elegant and luxurious eroticism.’

from the community

Loading...