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Ron Arad’s UFO of a fragrance for Kenzo: 1
After inviting designers like Kenya Hara (Kenzo Power),... Go
A web-marketing operation for 1 Million
Date: 09.30.2008
Have you always dreamed of seeing your name in headlines all over the web? Of having hundreds of pages of results boasting about your exploits? Paco Rabanne fragrances has paired up with the Nurun agency to create an entertaining site that opens the doors to virtual fame. With a choice of three languages (English, Spanish, French), the site acts like a search engine. You type in your name, and you get a page of off-beat Google-like results: dating sites, news page, a fashion site, a fan blog, an on-line casino and more. There are lots of downloadable goodies too: banknotes in your image, a watch with your initials engraved, the poster for the film of your life. A well-made and amusing marketing operation. For more info: www.1million-man.com
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